Responsibilities

• Own end-to-end demand generation and digital marketing strategy and execution across paid, owned, and partner channels
• Plan, launch, and optimize campaigns including Google Ads (search, display, retargeting) and Paid LinkedIn campaigns
• Lead digital programs with strategic partners, online events and multi-channel campaigns
• Manage and optimize the full funnel—from lead acquisition through MQL, SQL, and pipeline contribution
• Serve as the primary owner of HubSpot for demand generation, including campaign setup, reporting, workflows, and optimization
• Partner with Sales and Business Development on ICP definition, targeting, lead quality, attribution, and pipeline performance
• Manage budgets, forecasting, and ROI measurement across all demand and digital marketing programs
• Analyze performance data and continuously optimize campaigns based on insights
• Build scalable processes and best practices as the company grows