Demand Generation & Customer Lifecycle Manager at Wayvia | USA | $120K/yr – $140K/yr

Demand Generation & Customer Lifecycle Manager

USA (Remote)

$120K/yr – $140K/yrMid Level6+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive demand gen and lifecycle programs for a B2B SaaS brand.

Own demand generation programs across channels and ABM aligned to GTM priorities.
Strong track record with 6–9 years in demand gen, growth, or lifecycle marketing.
Experience analyzing funnel metrics and partnering with Sales/CS to optimize lifecycle moments.

Execute demand generation programs across channels with agency partners
Support ABM and targeted campaigns aligned to GTM priorities
Manage lead flow, handoff, and nurture programs
Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion
Partner with Sales and Customer Success on lifecycle moments and use cases
Use marketing to drive engagement within the existing customer base
Own website backlog, prioritization, and performance outcomes
Partner with agencies on SEO strategy and execution
Lead CRO testing and optimization efforts
Track pipeline contribution, conversion rates, and lifecycle engagement