Responsibilities

• Design, coordinate, and execute multi-channel demand generation campaigns across email, paid digital advertising (LinkedIn, Google Ads), social media, web, and video to generate and nurture marketing qualified leads.
• Create, schedule, and track performance for digital and print marketing content, including blogs, webinars, case studies, social posts, and website copy.
• Build and manage advanced email campaigns, sequences, and automations in HubSpot, utilizing A/B testing strategies to continuously improve open rates, click-through rates, and conversion outcomes.
• Manage and maintain website content in WordPress, applying SEO best practices and ensuring pages reflect current messaging and drive inbound traffic.
• Design and produce webinars end-to-end, including topic ideation, campaigns, speaker preparation, and post-event follow-up nurture sequences.
• Partner with the Director of Sales and the Manager of RevOps to align marketing activity with pipeline goals, track marketing qualified leads, and support sales enablement initiatives.
• Collaborate with the Director of Product Marketing to identify market opportunities and inform messaging, positioning, and campaign differentiation.
• Develop copy for print and digital marketing materials with strong attention to brand consistency, accuracy, and detail, leveraging AI tools, Figma, and project management software as needed.
• Align branding, advertising, public relations, and direct marketing initiatives with strategic marketing plans.
• Collaborate cross-functionally with teams across the organization, including Product Marketing, Sales, RevOps, and Events, to drive integrated marketing initiatives and support company goals.

Requirements

• 3+ years of marketing experience, with a focus on demand generation, digital marketing, or growth marketing. EdTech experience is preferred but not required.
• Demonstrated experience planning and executing multi-channel marketing campaigns with measurable impact on pipeline and revenue
• Strong creative writing and editing skills, with the ability to adapt messaging across audiences, channels, and formats
• Deep understanding of the marketing funnel, MQL definitions, and lead lifecycle management
• Proven ability to work in close alignment with Sales to convert pipeline to revenue
• Self-starter with a collaborative spirit: you take initiative, manage your own priorities, and communicate proactively with your Director and teammates to keep projects moving
• Keen attention to detail and a commitment to quality in all deliverables, from campaign copy to analytics reporting
• Motivated by and aligned to company values; you bring your whole self to work and care Aeries’ mission and vision of advancing student success
• Experience with HubSpot (required); experience with Salesforce, Google Ads, and SEO best practices, and AI tools is highly desired; familiarity with WordPress and Figma are a plus
• HubSpot Marketing Certification or Google Analytics certification is a plus
• Bachelor’s Degree in Marketing , Communications, Business, or a related field or equivalent work experience (preferred)
• 3+ years of marketing experience, with a focus on demand generation, digital marketing, or growth marketing.

Preferred

• HubSpot Marketing Certification or Google Analytics certification is a plus
• Familiarity with WordPress and Figma are a plus
• Experience with Salesforce, Google Ads, and SEO best practices, and AI tools is highly desired

Benefits

• Health insurance coverage for employees and covered dependents
• Health Savings Account with employer contributions
• Employer paid Short-Term Disability and Life Insurance
• 401(k) plan with up to 4% employer matching
• “Responsible PTO” with additional paid time off for sick, volunteering, bereavement, and jury duty
• 11 paid holidays with additional paid closure between Dec 26 – Dec 31
• Educational Reimbursement program and opportunities for ongoing professional development