Responsibilities

• Develop and execute multi-channel demand generation programs aligned to revenue targets and GTM priorities.
• Build persona-based campaigns targeting CISOs, IT Directors, security practitioners, MSPs, and channel partners.
• Align campaign themes to product launches, competitive plays, and seasonal priorities.
• Own EQL, MQL and pipeline generation goals for North America and Latin America.
• Partner with Sales to ensure campaign alignment, follow-up SLAs, and opportunity acceleration.
• Design mid- and bottom-of-funnel programs to improve conversion rates and deal velocity.
• Activate campaigns across paid media, email, webinars, content syndication, field marketing, partner programs, and retargeting.
• Collaborate with Content and Product Marketing to develop compelling assets (eBooks, case studies, landing pages, webinars, videos).

Requirements

• 5-8 years of B2B SaaS marketing experience preferably within cybersecurity, IT infrastructure, or channel-first organizations.
• Proven track record of driving measurable pipeline and revenue impact.
• Experience running integrated, multi-channel campaigns in a complex buying environment.
• Strong analytical mindset with comfort in marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce).
• Deep understanding of full-funnel marketing metrics and attribution models.
• Ability to collaborate effectively across Product Marketing, Sales, and Revenue Operations.
• Strong project management skills and the ability to prioritize in a fast-paced environment.
• Bachelor’s degree or equivalent experience in Marketing, Business, or related field.

Benefits

• Comprehensive medical, dental, and vision insurance coverage
• Employee Referral Bonus Program
• Wellness programs
• 401k and employer matching for (US Employees)
• Comprehensive Time Off policy
• An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region)