Demand Gen Manager at Thoughtly | New York, USA | $130K/yr – $170K/yr

Thoughtly

Demand Gen Manager

New York, USA (On-site)

$130K/yr – $170K/yrManager3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive demand-gen for Thoughtly by owning data strategy, ABM campaigns, and end-to-end pipeline to fuel growth.

Own data layer, ICP enrichment, and segmentation to target the right accounts.
Must-have: 3+ years in B2B SaaS demand gen with ABM, $25k+ ACV experience, and proven pipeline ownership.
Strong emphasis on ruthless budget optimization and measurable CAC payback.

Job Description

Responsibilities

Own and maintain the data layer: hygiene, enrichment (Clay/Clearbit), and ICP segmentation so every campaign hits the right accounts with the right context
Manage paid channels with a strict ICP filter: LinkedIn ABM, Google, newsletter sponsorships, podcast placements. No spray-and-pray
Instrument campaign tracking end-to-end: UTMs, conversion events, offline attribution — so we actually know what's working
Build and own the pipeline reporting dashboard in HubSpot
Coordinate with AEs on account-level plays: who needs air cover, who's warming up, who's about to go dark
Own Thoughtly's GEO strategy and visibility in AI search
Work with our Product Marketing Manager to turn competitive intelligence and case studies into campaign fuel
Kill underperforming spend ruthlessly. Double down on what actually sources pipeline

Requirements

3+ years in B2B demand gen or growth marketing at a SaaS company selling at $25K+ ACV — you’ve owned pipeline, not just MQLs
Hands-on ABM experience: you’ve built target account lists, run multi-channel campaigns against them, and can show the pipeline that came out the other side
Deep HubSpot operations experience (workflows, properties, attribution, reporting)
Experience building/maintaining marketing data models and segmentation
Strong analytical skills: you can build attribution models, calculate CAC payback, and make budget reallocation decisions based on data, not gut
Self-starter who’s built a demand gen function from scratch, not just optimized an existing one
Demonstrated smarts - either in school, in a side hustle, or some other way you’ve shown you learn quickly, deeply, and well
You use AI tools hourly for marketing workflows — not just “aware of AI,” but actively designing campaigns and automations around them

Preferred

Familiarity with the conversational AI / voice AI space (Retell, Vapi, Bland AI, Replicant)
Experience with GEO/AEO — optimizing for AI answer engines, not just Google
You’ve worked at an early stage company where “marketing team” meant you and maybe one other person

Thoughtly

Thoughtly is revolutionizing calling by helping businesses deploy human-like AI voice agents in under 20 minutes. Using a no-code, drag and drop UI, users write or import the agent's script, customize the agents voice and personality, and deploy - no technical expertise required. Thoughtly agents come pre-skilled and are able to handle calls for Retail, Real Estate, Hospitality, Transportation, Legal, Utility, and Insurance companies out-of-the-box. For those customers looking to deploy AI agents without lifting a finger, Thoughtly has an Agent Accelerator Program. Interested in learning more? Visit www.thoughtly.com

Founded in 2023

New York, New York, USA

15 employees (3 in marketing)

thoughtly.com