Responsibilities

• Demand Strategy & Channel Ownership: Set the demand plan across paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns.
• Investment & Optimization: Make smart channel allocation and prioritization calls with the Head of Marketing to maximize pipeline impact.
• Account-Driven GTM: Build named-account programs with AI‑driven personalization, enrichment, and signal-based activation.
• Events & Webinars: Set strategy for trade shows, field activations, executive dinners, and own end-to-end webinar program with measurable pipeline impact.
• Content Distribution & Partner Coordination: Design distribution plans with PMM, content, and sales to reach the right buyers at the right moment.

Requirements

• 6+ years of demand generation experience at an enterprise B2B SaaS company, ideally with named accounts; proven strategy setting and investment decisions across channels.
• Hands-on campaign experience in HubSpot, LinkedIn, and Google with copy, tracking, and reporting; not solely via agencies.
• Evidence of leading Tier 1 events end-to-end and running webinar programs with measurable pipeline impact.
• Broad demand-channel breadth across paid, email/lifecycle, ABM/ABX, webinars, content, and analytics.
• Strong writing across campaign copy, emails, landing pages, and webinar promotion.
• Strategic operator who defends plans with data and communicates a clear point of view to leadership and sales.
• Creativity with editorial judgment; able to distinguish on-brand concepts from generic ones.
• AI-native operator mindset; knowledgeable about modern AI stack and how tooling can be a competitive advantage.
• Excellent cross-functional partnering with sales and other teams.
• Expect 5% travel for Tier 1 events.

Preferred

• 6+ years of demand generation experience at an enterprise B2B SaaS company, ideally with named accounts.
• Direct experience setting demand strategy and channel mix, allocation, and prioritization decisions.
• Proven use of AI-native marketing stack and hands-on tool/workflow optimization.
• Hands-on campaign execution in HubSpot, LinkedIn, and Google with clear measurement.
• End-to-end experience leading Tier 1 events and webinars with pipeline impact.
• Broad view across paid, email/lifecycle, ABM/ABX, webinars, content distribution, web optimization, and analytics.
• Strong campaign copy, email, landing pages, and webinar promotion writing ability.
• Strategic operator who can defend plans with data and align sales around a clear plan.
• Creative taste in campaign concepts and visual execution, with on-brand discipline.
• AI-native mindset and willingness to experiment with tools as a competitive advantage.
• Clear ability to work within defined buyer segments and deliver high-impact programs.
• 5% travel for Tier 1 events.

Benefits

• Comprehensive Health & Wellness: Medical, dental, and vision for you and family, with premiums covered and mental health support.
• Invested in Your Future: Competitive base salary, equity, and 401(k) with company match.
• Flexible Workspace: Remote or office options with home office stipend and coworking wallets.
• Growth-Obsessed Culture: Annual professional development budget for skill growth.
• Wellbeing & Telecomm: Monthly stipends for Betterment and telecommunications.
• Time to Recharge: Flexible paid time off.