Responsibilities

• Strategic Partnership with Operations: Identify and share marketing priorities unique to De Novo Offices, focusing on rapid ramp-up, new patient acquisition, and healthy patient mix.
• Develop and execute customized marketing plans for each new office, aligning with business goals and early-stage growth targets.
• Lead monthly alignment calls and quarterly strategy sessions to review De Novo office performance, adjust tactics, and maintain progress on marketing plans.
• Communicate marketing strategies and performance insights clearly, ensuring alignment with operational goals and the unique needs of new offices.
• Analyze patient visit data and office performance metrics to identify high-opportunity de novo offices for targeted campaigns
• Develop and deploy localized marketing strategies that address the challenges of new office launches, including community awareness, competitive positions and patient mix optimization.
• Manage marketing spend within defined budgets, ensuring efficient allocation of resources to maximize ROI
• Conduct as needed visits to supported offices, focusing on opportunity offices identified through performance reporting and analytics
• Deliver post-visit reports summarizing findings, actions taken, and next steps for each office visit or engagement
• Foster strong, trust-based relationships with Operations partners and supported doctors, acting as a strategic advisor and marketing advocate for new offices.