Responsibilities

• Develop and own end-to-end measurement frameworks and attribution models to evaluate the effectiveness of Figma's marketing investments across the full funnel, channels, and regions.
• Partner with stakeholders across Brand Marketing, Email, Lifecycle, Demand Gen and Research teams to define success metrics, uncover insights, and drive data-informed decision making.
• Develop and apply statistical and machine learning models to solve key marketing challenges, including audience targeting, creative effectiveness, customer engagement, and campaign performance measurement.
• Assess the incremental impact of marketing investments across channels to inform budget allocation and growth strategies.
• Build dashboards, reporting frameworks, and analytical tools that help stakeholders understand brand performance and business impact.
• Translate complex analyses into clear recommendations for marketing leaders and executive stakeholders.
• Drive foundational improvements in data quality, measurement infrastructure, and reporting capabilities across the marketing organization.
• Identify new opportunities to improve marketing effectiveness and influence strategic planning through data-driven insights.

Requirements

• 5+ years of experience in Data Science, Marketing Analytics, or a related analytical role, supporting Marketing teams and measuring large-scale investments.
• Strong foundation in statistics, experimentation, causal inference, and working with survey or qualitative research data.
• Advanced proficiency in SQL and experience using Python, R, or similar tools to conduct analysis and build scalable measurement solutions.
• Demonstrated ability to communicate complex analyses clearly to senior non-technical stakeholders, with a track record of influencing decisions in cross-functional environments.

Preferred

• Experience with marketing mix modeling (MMM), multi-touch attribution, or incrementality testing.
• Familiarity with data visualization tools such as Tableau, Looker, or similar.

Benefits

• Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles.