Data Scientist - Growth Analytics (Performance Marketing)

New York, USA (Hybrid)

$110K/yr – $157K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive data-driven growth for Spotify users and subscribers through performance marketing.

  • Own data-driven growth initiatives for user and subscriber acquisition.
  • Must-have: 3+ years analytics using Python/R/SQL with incrementality tests on Meta/Google/TikTok.
  • Standout: Clear communication to senior stakeholders shaping strategic marketing decisions.

Job Description

Responsibilities

  • Develop data-driven strategies to drive the growth of Spotify users and subscribers, with a focus on performance marketing
  • Refine attribution practices and define robust, data-backed methods to measure the incremental impact of marketing spend
  • Partner with third-party advertising platforms and agencies to design and implement comprehensive experiments and lift studies
  • Contribute to annual and quarterly planning through impact forecasting, budget allocation and scenario modelling
  • Build scalable data pipelines and dashboards to track marketing efficiency and Global business performance
  • Collaborate closely with business partners to understand growth drivers and guide strategic marketing decisions
  • Present insights and recommendations to senior stakeholders, influencing the course of our business

Requirements

  • 3+ years synthesizing insights from data using tools such as Python/R and SQL
  • Hands-on experience supporting marketing organizations with their paid media strategy, including running and analyzing incrementality tests on platforms like Meta, Google and TikTok
  • Proven experience building advanced models to understand and optimise paid media campaigns
  • Skilled at collaborating with business partners to measure the impact of marketing initiatives and presenting those findings in coherent recommendations
  • Intellectually curious, creative, and diligent - you enjoy thinking about the business as much as about the data
  • Have a background in Computer Science, Statistics, Engineering or other relevant field
  • Comfortable working on a globally distributed team (with occasional international travel)

    Benefits

    • health insurance
    • six month paid parental leave
    • 401(k) retirement plan
    • monthly meal allowance
    • 23 paid days off
    • paid flexible holidays
    • paid sick leave
    Spotify logo

    Spotify

    3.9 Glassdoor

    Our mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 70m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience. Today, Spotify is the most popular global audio streaming service with 365m users, including 165m subscribers across 178 markets. We are the largest driver of revenue to the music business today.

    Founded in 2006
    Stockholm, Stockholm County, SWE
    18K employees (5,177 in marketing)
    77% recommend to a friend
    68% CEO approval

    Traffic Signals

    Monthly Visitors
    447.4K
    Monthly Google Ads Budget
    $2.5M
    Traffic Source Mix
    Search
    44.1%
    Direct
    38.9%
    Referral
    12.1%
    Social
    4.1%
    Paid
    0.6%

    Headcount Trend

    Current headcount: ~17.9K

    Marketing Team

    Marketing Team Size
    2,186 (12% of company)
    Median Career Experience
    12 years
    Median Tenure
    5.3 years
    Marketing Roles Posted (Last 30 Days)
    1

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