Responsibilities

• Develop and implement data management strategies for marketing execution, including AI-assisted data quality monitoring and automated operational reporting to reduce manual effort and improve reliability
• Leverage data from systems of record to refine targeting and optimize performance, incorporating advanced analytics and machine learning-informed insights (for example, propensity and suppression inputs) where approved
• Drive adoption of best practices for standardization and reusability of marketing data outputs, including reusable audience frameworks and generative AI-accelerated documentation (requirements, definitions, quality assurance checklists)
• Manage execution, monitoring, and quality of data initiatives to support message-driven audience targeting, including proactive issue detection through alerts and anomaly flags
• Collaborate with Product and Technology to orchestrate requirements and delivery plans for product development, omnichannel initiatives, and system implementations, ensuring AI-enabled capabilities have clear controls and measurable outcomes
• Build strong working relationships across workstreams and stakeholders, and help drive adoption of human-in-the-loop operating models that enable safe scaling of AI-supported execution
• Partner with business leadership to define priorities and oversee execution, including quantifying value from automation and AI (cycle-time reduction, business-as-usual hours saved, audience quality improvements, performance lift)

Requirements

• Bachelor's degree in Data Science, Statistics, Information Systems, or related field
• Experience in data analytics or customer segmentation, with ability to connect analytics outputs to campaign execution outcomes
• Proficiency with tools such as SQL, Python, Excel, Tableau, Adobe, and Segment, with ability to build repeatable datasets and automation-friendly outputs
• Ability to translate business requirements into technical specifications and communicate complex topics to non-technical partners
• Knowledge of digital marketing principles and measurement, with ability to run structured test-and-learn optimization
• Ability to build cross-functional relationships and drive change adoption across stakeholders
• Strong communication skills, including ability to explain AI-supported decisions and controls clearly and without jargon

Preferred

• Experience in marketing operations and marketing technology, including familiarity with AI-enabled targeting or decisioning
• Proficiency in project management and agile tools (for example, Microsoft Project, Excel, PowerPoint, Jira, Confluence), with ability to run automation-first plans and track value realization
• Experience with customer data platforms and marketing automation tools (for example, Salesforce, Segment, SAS, Adobe, Microsoft), including incorporating model outputs into activation where permitted
• Experience working with agencies or consultancies, with ability to translate vendor capabilities into governed requirements suitable for a bank environment
• Ability to manage multiple initiatives under tight deadlines while maintaining quality through automation and AI-assisted analysis
• Strong relationship development and negotiation skills, including aligning partners on responsible AI use, governance needs, and measurable success criteria

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.
• We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success.