Danaher Brand Marketing Activation Specialist

Boston, MA (On-site)

$85K/yr – $115K/yrMid Level1+ years expFull time

Posted 21 hrs ago

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Job Summary

Own the end-to-end brand marketing workstreams from strategy to activation, content development, performance analytics, and cross-functional programs, while leading marketing operations and campaigns.

  • Develop and scale content & storytelling across digital channels
  • Lead marketing operations and project execution

Job Description

Responsibilities

  • Execute Integrated Brand Strategy: Support the development and activation of brand marketing initiatives that drive awareness, consideration, and preference while ensuring brand consistency across all customer and employee touchpoints.
  • Develop and Scale Content & Storytelling: Create, manage, and optimize audience-centric content across digital, social, events, owned channels, and AI-powered platforms to strengthen brand engagement and impact.
  • Drive Digital Marketing & Performance Insights: Apply digital marketing, SEO, and AI-enabled best practices while monitoring campaign performance, analyzing results, and reporting on key brand and marketing metrics.
  • Manage Brand Activations & Cross-Functional Programs: Coordinate sponsorships, partnerships, events, and internal engagement initiatives, working closely with stakeholders, agencies, and cross-functional teams to deliver integrated marketing programs.
  • Lead Marketing Operations & Project Execution: Manage project plans, timelines, budgets, competitive analysis, dashboards, and reporting to ensure efficient execution and measurable marketing ROI.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 1+ years of experience in brand marketing, digital marketing, communications, or a related field supporting marketing initiatives and campaigns.
  • Experience supporting integrated marketing campaigns across multiple channels, including digital, social media, email, and content marketing platforms.
  • Proficiency with Microsoft Office applications (PowerPoint, Excel, Word) and project management tools.
  • Experience using digital analytics, social media management, AI-enabled marketing platforms, and marketing performance reporting tools.
  • Ability to travel up to 20% with US and some international travel.

Preferred

  • Experience with marketing automation, CRM, social media management, or analytics platforms.
  • Knowledge of SEO, SEM, AEO and digital marketing measurement.
  • Familiarity with AI-powered marketing tools and content optimization platforms.
  • Experience working in a corporate, B2B, healthcare, life sciences, or technology environment.

Benefits

  • Danaher offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job.
  • Check out our benefits at Danaher Benefits Info.

Traffic Signals

Monthly Visitors
313.3K
Traffic Source Mix
Search
29.4%
Direct
36.8%
Referral
23.2%
Social
5.7%
Paid
2.1%

Headcount Trend

Current headcount: ~53.4K

Marketing Team

Marketing Team Size
1,249 (2% of company)
Median Career Experience
13 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$8B
Last Raise
$3B
Post IPO Debt, 1 months ago

Funding History

  • May 2026
    Post IPO Debt • $3B
  • Apr 2026
    Post IPO Debt • $5B

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