Customer Marketing Manager

Atlanta, GA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive end-to-end marketing for Honeywell Automation Institute, including GTM, channel, launches, and enablement to grow the business.

  • Own end-to-end marketing strategy and execution for the Automation Institute across GTM, channel, product launches and enablement.
  • Be the global marketing voice, ensuring clear understanding and consistent activation across customer touchpoints.
  • Build the content engine and design global campaigns to power awareness, engagement, and pipeline.

Job Description

Responsibilities

  • owning the end-to-end marketing strategy and execution of the Honeywell Automation Institute and operating with dual ownership across key strategic marketing initiatives including go-to-market execution, channel marketing, product launches and enablement to support business growth.
  • be the global marketing voice and advocate for the Automation Institute—responsible for ensuring it is clearly understood, consistently positioned, and effectively activated across every customer touchpoint.
  • ownership of key marketing business initiatives for Honeywell Building Automation business, including channel strategy, product launches, go to market and sales enablement.
  • Defining the global narrative for the Automation Institute—clearly articulating its value to executive audiences
  • Building the content engine that powers the program—from foundational messaging to high-impact storytelling assets
  • Designing and executing global campaigns that drive awareness, engagement, and pipeline
  • Embedding into Honeywell’s customer ecosystem—CXCs, global events, and account engagement strategies
  • Driving global adoption and advocacy across regional marketing teams and leadership
  • Establishing a continuous improvement model—using insights and performance data to evolve the program over time
  • Led cross functional marketing initiatives beyond Automation Institute program, including product launches, go to market strategy, channel campaigns aligning with overall business objectives and growth targets
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Honeywell

4.0 Glassdoor

Honeywell is a Fortune 500 company that invents and manufactures technologies to address tough challenges linked to global macrotrends such as safety, security, and energy. With approximately 110,000 employees worldwide, including more than 19,000 engineers and scientists, we have an unrelenting focus on quality, delivery, value, and technology in everything we make and do.For additional information on how Honeywell processes your personal information please visit https://www.honeywell.com/privacy-statement.

Founded in 1950
Charlotte, North Carolina, USA
125K employees (3,954 in marketing)
82% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$27.2K
Traffic Source Mix
Search
39.4%
Direct
44.4%
Referral
11.9%
Social
3.2%
Paid
1.1%

Headcount Trend

Current headcount: ~125.4K

Marketing Team

Marketing Team Size
2,591 (2% of company)
Median Career Experience
19 years
Median Tenure
7.2 years

Funding

Total Funding
$11.4M
Last Raise
$11.4M
Grant, 16 years ago

Funding History

  • Oct 2009
    Grant • $11.4M

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