Customer Loyalty Specialist

New York City, NY (Hybrid)

$70K/yr – $75K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own the end to end loyalty and referral program delivery, turning data and member feedback into sharper campaigns and offers, while coordinating with CRM, Creative and Product to land on-time, on-brief activations.

  • Own day to day: tracking, reporting, issue flags, and optimization testing for loyalty and referral initiatives.
  • Drive test and learn: turn data into improvements and monthly goal progress.

Job Description

Responsibilities

  • Build, test, and publish member-exclusive campaigns and rewards, from brief through to live
  • Execute the loyalty activation plan, managing workstreams, timelines, and delivery across quick wins and structured workstreams
  • Operate the deals and promotions engine to configure, test, and deploy member offers and tier-based rewards
  • Use programme data and member feedback to spot what’s working, flag what isn’t, and propose fixes
  • Come with ideas, not just tasks. We want someone who thinks about why members behave the way they do and brings that thinking to the programme.
  • Own the day-to-day of the referral programme: performance tracking, issue flagging, supplier liaison, and optimisation testing
  • Uncover optimizations & testing opportunities to reach monthly goals
  • Contribute to monthly planning for future initiatives and the programme roadmap
  • Handle monthly referral reporting across different regions
  • Build strong working relationships with CRM, Creative, Digital Product, and Data
Gymshark logo

Gymshark

3.6 Glassdoor

Gymshark is one of the fastest growing and most recognisable fitness apparel and accessories brands, supported by over 22 million highly engaged social media followers and customers in 100’s of countries.Imagine working in a world of rapid change, where open minded, ambitious, curious, creative and resourceful people exist. We're always looking for great people and if you can imagine yourself here, this could be the place for you.

Founded in 2012
Solihull, England, GBR
2.4K employees (319 in marketing)
69% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
17.1M
Monthly Google Ads Budget
$89.5K
Traffic Source Mix
Search
51%
Direct
43.3%
Referral
3%
Social
1.7%
Paid
0.8%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size
224 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$261.7M
Last Raise
$261.7M
Private Equity, 6 years ago

Funding History

  • Aug 2020
    Private Equity • $261.7M

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