Responsibilities

• Develop and execute customer marketing campaigns that support onboarding, engagement, retention, and expansion across key audience segments.
• Build multi-touch programs that reinforce product value, highlight insights, and increase customer adoption and satisfaction.
• Partner with Sales and Customer Success to align messaging and programs that support renewals and account growth.
• Own and manage CoStar’s CRE industry awards programs, including Power Brokers and Impact Awards, from planning and promotion through recognition and amplification.
• Collaborate with Communications and Content teams to showcase award winners and customer success stories across digital, social, and PR channels.
• Support the development of customer advocacy initiatives including testimonials, case studies, referrals, and reviews.
• Assist in developing account based and nurture campaigns that strengthen relationships with priority clients.
• Work with Analytics and RevOps partners to track program performance and identify opportunities to optimize engagement and retention.
• Ensure consistent messaging and positioning across customer touchpoints.

Requirements

• Minimum 5 years of B2B marketing experience, with exposure to customer marketing, lifecycle marketing, demand generation, or retention programs.
• Commercial Real Estate industry experience
• Strong written and verbal communication skills.
• Experience managing cross-functional projects and multiple stakeholders.
• Highly organized with the ability to manage multiple priorities simultaneously.
• Bachelor’s Degree in business or marketing from an accredited, not-for-profit, in person, University or College.
• A track record of commitment to prior employers.

Preferred

• Experience supporting customer engagement or lifecycle campaigns in a SaaS or subscription based business.
• Analytical mindset with the ability to measure performance and optimize programs based on data.
• Experience working with marketing automation and CRM platforms.
• Collaborative team player comfortable working across Sales, Customer Success, and Marketing.
• Self-starter who brings new ideas and takes ownership of execution.