Responsibilities

• Build the Customer Lifecycle Marketing Foundation
• You will help design, execute, and optimize Cloudforce’s customer marketing motion across the full post-sale journey. This includes:
• Creating lifecycle communications that support customers from onboarding through renewal
• Building email programs, content, and customer touchpoints in HubSpot.
• Partnering with Customer Success to ensure customer communications are timely, useful, and aligned with the CS motion.
• Helping customers understand how to get more value from nebulaONE® over time.
• Developing a repeatable approach to customer engagement, adoption, advocacy, and expansion.
• This role is not about sending generic customer newsletters. It is about building thoughtful, relevant programs that help customers succeed and strengthen Cloudforce’s relationships with them.
• Support Onboarding and Adoption
• You will create marketing programs that help new customers become confident, engaged users of nebulaONE®. Responsibilities include:

Requirements

• B2B SaaS marketing experience, ideally in a company with a recurring revenue model and a strong focus on customer retention, adoption, and expansion.
• Customer marketing, lifecycle marketing, or post-sale marketing experience, with a demonstrated ability to create programs that support customers after purchase.
• Experience building customer communications and lifecycle journeys, including onboarding sequences, adoption campaigns, customer newsletters, renewal support, and expansion-oriented nurture programs.
• Strong content development skills, with the ability to translate customer needs, product value, and business outcomes into clear, practical customer-facing content.
• Experience partnering closely with Customer Success and Sales, including creating materials, programs, and campaigns that help customer-facing teams engage accounts more effectively.
• Comfort with segmentation, reporting, and campaign performance analysis, including using data to identify customer engagement patterns, adoption opportunities, and areas where additional education or communication is needed.
• Hands-on experience with marketing automation or CRM platforms, with HubSpot experience strongly preferred.
• Ability to capture and develop customer stories, proof points, and advocacy content, including customer interviews, case studies, use case examples, testimonials, and peer validation assets.

Preferred

• Experience marketing to or working with higher education institutions.
• Familiarity with AI, Microsoft technologies, enterprise software, or cloud-based solutions.
• Experience supporting customer advocacy, champion, reference, or community programs.
• Experience working with RevOps, Marketing Operations, or Customer Operations to build segmentation, workflows, dashboards, and campaign reporting.
• Experience in a builder-stage environment where processes, programs, and team structures are still being defined.

Benefits

• The Essentials
• Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
• Paid parental leave, including adoption and foster care placement
• PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
• 9 company holidays + 2 floating holidays to use however you need them
• 401K savings plan and education reimbursement to invest in your future
• The Perks
• Friday lunch on us — every week, no exceptions
• Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
• 24/7 access to a modern gym with Tonal and Peloton
• Free monthly garage parking with direct private access to the office
• Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants
• Access to our proprietary AI platform — available as both a professional tool and for your own productivity
• Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to
• The Culture
• A real career path — not just a job
• A team that's tight-knit, community-minded, and genuinely fun to work with
• Your ideas heard, valued, and acted on
• An award-winning culture, recognized by Inc. 2026 Best Workplaces for the fifth consecutive year, The Washington Post 2025 Top Workplaces, Great Place to Work Certified, and Fortune 2025 Best Small Workplaces
• Want the full picture? Visit gocloudforce.com/careers