Responsibilities

• Manage the end-to-end execution of email campaigns—from email building (template, or HTML), audience segmentation and logic, to QA testing, scheduling, and deployment of fully sponsored (“Partner Offers”) emails.
• Coordinate campaigns closely with the Account Strategists team to ensure flawless execution, perform A/B testing such as subject lines, content, send times, and creative elements to improve performance.
• Manage quality assurance testing across devices (desktop/mobile) and email clients (Gmails, Yahoo, Outlook, etc)
• Manage deployment calendar, and prioritize incoming requests from account strategist and sales teams, ensuring no deliverability conflicts.
• Monitor email deliverability, list health and compliance with CAN-SPAM and other regulations.
• Collaborate with the conversion team to grow and refine the Partner Offers database.
• Develop high level, centralized reports for use by external teams, related to newsletter and brand performance metrics, including open rates, list sizes, and audience insights on an ongoing and ad hoc basis.
• Prepare performance reports for Partner Offers and other in-email advertising on an ongoing and ad hoc basis.
• Create, track, and update project tickets for in-email house marketing campaign trafficking.
• Proactively maintain currency email trends, advising on best practices and data-driven recommendations to improve performance.

Requirements

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Experience
• - 3 - 5 years of related professional experience.
• - Experience in digital marketing, email marketing, or advertising operations is preferred.
• - Strong familiarity with ESPs such as Zetamail, Iterable, Salesforce, etc.
• Specific Knowledge, Skills, And Abilities
• - Strong ability to manage multiple projects and prioritize tasks in a fast-paced environment.
• - Excellent analytical skills, with experience interpreting performance data and identifying actionable insights.
• - Knowledge of email deliverability best practices and list management.
• - Detail-oriented with a high standard for accuracy and quality assurance.

Benefits

• In addition, the Company provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location.
• We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.