Responsibilities

• Own Curacity’s B2B demand generation strategy and execution, with direct accountability for MQLs, qualified Meetings/Demos, Marketing-Sourced Pipeline, and Marketing-Sourced Revenue.
• Serve as the dedicated marketing partner to Sales, working closely with the VP of Sales and Sales team to align marketing programs with revenue goals, target accounts, and pipeline priorities.
• Establish quarterly and annual marketing targets in partnership with Sales and commercial leadership and develop programs designed to achieve them.
• Develop and execute integrated B2B campaigns across media partnerships, paid programs, email, marketing automation, webinars, events, and other relevant channels.
• Build targeted campaigns around priority customer segments, accounts, geographies, and commercial opportunities.
• Own lead capture, qualification, nurture, and follow-up strategies designed to move prospects from initial engagement to qualified Sales conversations.
• Develop and manage email marketing and marketing automation programs, including prospect nurture, event follow-up, targeted campaigns, and ongoing engagement.
• Continually test and optimize channels, campaigns, messaging, and spend based on lead quality, funnel performance, and revenue impact.
• Own Curacity’s marketing relationships and programs with key industry media partners, publications, conferences, and associations.
• Manage major lead generation and media partnerships, ensuring each investment has clearly defined audience, lead generation, meeting, pipeline, and revenue objectives.

Requirements

• 7–10+ years of progressive B2B marketing experience, with a strong track record in growth marketing, demand generation, revenue marketing, or integrated marketing.
• Demonstrated experience owning measurable commercial marketing KPIs, including MQLs, qualified Meetings/Demos, marketing-sourced pipeline, and/or revenue.
• Proven ability to build B2B marketing programs that generate qualified demand and convert marketing engagement into Sales opportunities.
• Strong understanding of the B2B marketing and Sales funnel, including lead generation, qualification, nurture, conversion, attribution, and campaign optimization.
• Significant experience partnering directly with Sales teams and Sales leadership to develop campaigns around revenue goals, target accounts, and pipeline priorities.
• Experience developing and managing email marketing, nurture programs, and marketing automation as part of an integrated demand generation strategy.
• Experience managing paid media, media partnerships, sponsorships, or other third-party lead generation programs and evaluating their performance against commercial outcomes.
• Strong experience with B2B event marketing, including conferences, sponsorships, pre-event targeting, lead capture, Sales coordination, and post-event follow-up.
• Strong analytical orientation and experience using funnel and campaign data to optimize marketing investment and performance.
• Strong written and verbal communication skills and the ability to develop clear, compelling B2B marketing and Sales messaging.