Culinary Brand Manager - Los Angeles, CA at ATOMS Careers page | Los Angeles, CA | $115K/yr – $150K/yr

Culinary Brand Manager - Los Angeles, CA

Los Angeles, CA (On-site)

$115K/yr – $150K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end brand engine from concept through launch, turning market and consumer insight into clear briefs for R&D and design that drive testable brand concepts and concrete go/no-go decisions.

Lead brand concept direction: define audience, positioning, and whitespace.
Bridge insights to briefs for culinary and design teams to prototype on the robotics platform.
Own launch readiness and 60 day growth playbooks with fast feedback loops.

Job Description

Lead concept direction for every brand: define cuisine type, target customer, and strategic positioning
Drive competitive landscape research and produce menu direction — identify whitespace and define what dishes and components should exist
Own the brand go/no-go process — define criteria and make the call on what's worth building
Write menu copy — translate the brand's culinary vision into consumer-facing language
Own menu structure, pricing, and PMIX modeling as brands move toward launch
Coordinate digital onboarding into KitchenOS & POS; own the deployment checklist
Drive launch and growth in the first 60 days — run proven playbook tactics while actively testing new ones
Track brand performance; own the feedback loop back into strategy
You're the person who answers: what brands should we be building, for whom, and why? You combine market research, consumer insight, and competitive analysis to identify brand opportunities — then translate those opportunities into clear, actionable briefs that the culinary and design team can execute against.
You're the person who answers: what test brands should we be building, for whom, and why? You combine market research, consumer insight, and competitive analysis to identify brand concepts worth prototyping on our robotic platform — then translate those concepts into clear, actionable briefs that the culinary and design team can execute against in R&D. You're the connective tissue between our robotics roadmap and the creative output that brings each test brand to life.