Responsibilities

• Drive Brand Consistency: Act as the primary champion for the Ford brand voice, visual identity, and tone, ensuring seamless consistency across Tier 1 (National), Tier 2 (Regional), and Tier 3 (Dealer) digital experiences.
• Lead Go-To-Market (GTM) Execution: Lead the strategy, development, and execution of GTM campaigns and content integration across Tier 2 and Tier 3 digital initiatives.
• Cross-Tier Digital Strategy: Partner with channel, platform, and vehicle segment leads to identify and build cohesive customer storytelling across Ford.com, Local Dealer Group Sites, and individual Dealer websites.
• Agency & Partner Management: Manage agency and partner execution of editorial calendars, creative assets, and optimization strategies, acting as the voice of the customer and the brand throughout the creative process.
• Test & Optimize: Lead an ongoing "test and learn" content optimization calendar across tier-integrated web experiences, including A/B and multi-variant testing to improve regional and dealer-level conversion funnels.
• Data-Driven Performance: Partner with the analytics team to define clear, measurable critical metrics—continually monitoring, testing, and optimizing Tier 2/3 content performance against established KPIs.
• Trend & Innovation Scouting: Identify automotive, retail, and non-automotive digital trends to develop innovative Tier integration use cases that bridge the gap between national tier-brand awareness and local tier-retail conversion.

Requirements

• Bachelor's degree or equivalent combination of relevant education and experience.
• 5+ years of experience developing digital-based experiences, brand marketing, content strategy, or omnichannel marketing.

Preferred

• Strong knowledge and hands-on experience across ad-tech, SEO, web technologies/platforms, and analytics/experience suites (e.g., Adobe Experience Cloud, with a baseline understanding of Adobe Target being highly beneficial).
• Familiarity with project management and workflow tools (e.g., Jira, Workfront, Monday.com, or Smartsheet) to coordinate complex, multi-partner digital initiatives.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.