Responsibilities

• Build and refine annual brand and marketing plans aligned to business strategy and grower needs;
• Develop and activate marketing programs, signature touchpoints, and events in partnership with marketing activation and customer-facing teams;
• Support crop and product strategy inputs that enable achievement of financial targets;
• Manage market funding and brand OPEX budgets; conduct ROI reviews and align investments to plan;
• Translate insights into targeted tactics by customer segment; adjust based on performance;
• Use market research and sales data to inform decisions and build business cases;
• Collaborate with cross-functional partners (product management, product supply, agronomy, sales, IT, finance, program operations) for seamless execution;
• Monitor KPIs and brand health; recommend optimizations throughout the cycle;
• Prepare and present business reviews and marketing updates to leadership;
• Embed Farmer Experience principles and partner strategy alignment into plans, programs, and field enablement.