CRO / Web Developer

Clearwater, FL (Unknown)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end Shopify storefronts and landing pages, driving conversion through theme customization, UX/UI improvements, and CRO-aligned delivery, while collaborating with marketing to deploy rapid-page experiments.

  • Shopify theme customization, performance optimization, and app integrations to accelerate conversions.
  • Collaborate with marketing on landing pages, campaigns, and testing to iterate quickly.

Job Description

Responsibilities

  • Develop, customize, and maintain Shopify storefronts and landing pages
  • Build high-converting landing pages, advertorials, and listicle-style pages
  • Collaborate closely with the marketing team to launch and optimize campaigns
  • Implement UX/UI improvements across the website to improve conversion rates and user experience
  • Troubleshoot and resolve frontend and backend Shopify issues
  • Customize Shopify themes and work within Liquid, HTML, CSS, JavaScript, and app integrations
  • Optimize website speed, performance, and responsiveness across devices
  • Improve SEO performance through technical and on-page optimizations
  • Work quickly and efficiently while maintaining clean, scalable, high-quality code

Requirements

  • Proven experience developing and managing Shopify stores (frontend + backend)
  • Strong understanding of Shopify theme architecture and Liquid templating
  • Proficiency in HTML, CSS, JavaScript, and responsive web development
  • Experience building: Landing pages
  • Advertorials
  • Listicle-style content
  • Conversion-focused ecommerce experiences
  • Familiarity with UX/UI best practices and CRO (conversion rate optimization)
  • Solid understanding of SEO and website performance optimization
  • Ability to execute quickly (ideal: landing pages completed within 48 hours)
  • Strong problem-solving and debugging skills
  • Strong communication skills and ability to collaborate with marketing teams
  • Detail-oriented with a high standard for quality, accuracy, and organization

Preferred

  • Experience with Shopify Plus
  • Familiarity with Klaviyo, Rebuy, Recharge, or other ecommerce apps
  • Experience with A/B testing tools and analytics platforms
  • Basic graphic design or Figma experience
Zulay Kitchen logo

Zulay Kitchen

3.8 Glassdoor

Zulay Kitchen was founded in 2015 by Aaron and Whitney Cordovez. The soon to become an Amazon Top Best Seller brand started from the premise that a happy kitchen often means a happy family and that innovative, fair priced and high quality kitchen tools and gadgets can make the difference in every home in the country and the world.Whether the innovation was in how easily or quickly someone can squeeze a lemon or make the perfect cup of cappuccino in the morning, we know who we are working for: those who deserve a break and deserve more time with their families.Zulay Kitchen was named after Zulay, Co-Founder Aaron's mom. Zulay raised two rowdy boys as a single mother and still always found time to cook for them. She often used natural remedies and natural food's healing properties to take care of Aaron and his brother, always certain that good food and an exemplary work ethics were the best investment for the future of her kids and community.After all this years and the success of the company, Zulay Kitchen is still paying back and recognizing mothers and fathers who are the foundation of our culture and the future of families. We are growing, supporting our community and expanding on new territories. We are blessed to be working with America's greatest wholesale and e-commerce platforms, such as Target, Wayfair, Walmart and Ross, not to mention Amazon.

Founded in 2015
Clearwater, Florida, USA
67 employees (13 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
2.6B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
15%
Direct
38.5%
Referral
3.8%
Social
1.1%
Paid
0.3%

Headcount Trend

Current headcount: ~67

Marketing Team

Marketing Team Size
8 (12% of company)