Responsibilities

• Analyze full-funnel performance using key metrics (CTR, bounce rate, drop-off points, CVR, AOV, LTV)
• Own the A/B and multivariate testing roadmap — headlines, offers, layouts, form fields, and CTAs
• Translate test results into clear insights and iterate quickly based on performance data
• Collaborate with copywriters and designers to test new hooks, page structures, and creative formats
• Build and optimize landing pages from the ground up using tools like Unbounce, ClickFunnels, and WordPress
• Ensure mobile-first design, fast load times, and seamless UX across devices
• Apply persuasive design principles and usability best practices to drive conversions
• Maintain and evolve page templates, conversion assets, and offer layouts across products and verticals
• Lead end-to-end execution of conversion experiments from hypothesis to post-test analysis
• Coordinate cross-functional resources to deliver tests on time and within scope