CRO Funnel Specialist at Strikepoint | Laguna Beach, CA

Strikepoint

CRO Funnel Specialist

Laguna Beach, CA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end conversion optimization across paid and owned funnels, turning test results into rapid, data-driven improvements in pages, offers, and flows that lift CVR and revenue.

Conversion Funnels: design, launch, and analyze A/B and multivariate tests across landing pages and touchpoints.
Cross-functional Delivery: coordinate design, copy, and dev resources to ship tests on time and scale learnings.
Systems & automation: build scalable templates, documentation, and automation to reduce manual work and preserve consistency.

Job Description

Analyze full-funnel performance using key metrics (CTR, bounce rate, drop-off points, CVR, AOV, LTV).
Own the A/B and multivariate testing roadmap — headlines, offers, layouts, form fields, and CTAs.
Translate test results into clear insights and iterate quickly based on performance data.
Collaborate with copywriters and designers to test new hooks, page structures, and creative formats.
Build and optimize landing pages from the ground up using tools like Unbounce, ClickFunnels, and WordPress.
Ensure mobile-first design, fast load times, and seamless UX across devices.
Apply persuasive design principles and usability best practices to drive conversions.
Maintain and evolve page templates, conversion assets, and offer layouts across products and verticals.
Lead the end-to-end execution of conversion experiments: from hypothesis and wireframe to launch and post-test analysis.
Coordinate cross-functional resources (design, copy, dev) to deliver tests on time and within scope.

Experience: 5-7 years in a marketing role with a proven track record in an in-house or agency environment
Education: BA/BS degree in marketing or business preferred, or equivalent work experience
Hands-on experience with Landing Page Builders: Unbounce, ClickFunnels, Instapage, WordPress.
Automation Tools: Zapier, Make, GoHighLevel.
CRM & ESPs: Hubspot, Salesforce, Active Campaign, GoHighLevel, Klaviyo
Analytics Tools: GA4, Hotjar, Looker Studio, Excel/Sheets.
Able to clearly communicate test results and performance trends to non-technical stakeholders and clients.
Comfortable working in a fast-paced, test-and-learn marketing environment.
A sharp eye for design, user experience, and persuasive visual hierarchy is a strong plus.

Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs
Customizable 401(k) plan with employer match after 90 days
Company-paid Life Insurance Policy
Flexible PTO
Company-provided Macbook
Hybrid/Remote work policy

Strikepoint

We are 2X Inc. 5000 digital marketing agency in Laguna Beach that specializes in award-winning creative, strategic paid media, and expert funnel building.A Strikepoint is a marketing term that is used to describe the moment when a prospect or customer is the most excited about your brand, product, or service. Is the moment just before they become a client or convert into a lead for your business.

Founded in 2013

Laguna Beach, California, USA

36 employees (20 in marketing)

www.strikepointmedia.com