Responsibilities

• Developing and executing strategies that improve website performance, drive measurable business outcomes, and foster a collaborative, innovative work environment.
• Translate data-driven insights into clear, actionable recommendations while working closely with clients and team members.
• Lead change management and process improvements, ensuring successful adoption of new tools, workflows, and data-driven practices.
• Recruit, mentor, grow, and lead high-performing CRO or digital optimization teams.
• Collaborate with cross-functional teams to implement recommendations and deliver measurable business outcomes.
• Design strategic roadmaps that integrate CRO initiatives with overarching business goals, revenue targets, and customer experience priorities.
• Diagnose business challenges and uncover opportunities by assessing digital performance metrics, customer behavior, market trends, and competitive positioning.
• Lead related digital initiatives such as e-commerce solutions, mobile optimization, API development, and web security enhancements.

Requirements

• 5-10 years of experience
• CRO Expertise
• Proven success implementing CRO strategies (A/B testing, multivariate testing, UX enhancements) to deliver measurable conversion lifts.
• Deep understanding of user behavior, funnel optimization, and analytics-driven decision-making.
• Experience aligning CRO strategies with broader digital marketing and business goals.
• Digital Consulting Experience
• Advise clients and team members on digital strategy, web performance, and optimization, ensuring recommendations align with broader business objectives.
• Diagnose business challenges and uncover opportunities by assessing digital performance metrics, customer behavior, market trends, and competitive positioning.
• Design strategic roadmaps that integrate CRO initiatives with overarching business goals, revenue targets, and customer experience priorities.
• Leverage GA4 to track user interactions, analyze conversion funnels, identify drop-off points, and measure optimization impact.
• Translate complex data and market insights into clear, actionable strategies that can be easily understood by non-technical stakeholders.
• Lead change management and process improvements, ensuring successful adoption of new tools, workflows, and data-driven practices.
• Identify growth opportunities and untapped revenue streams through customer journey mapping, conversion rate analysis, and competitive benchmarking.
• Collaborate with cross-functional teams to implement recommendations and deliver measurable business outcomes.

Preferred

• Proficiency in HTML, CSS, JavaScript, and CMS platforms (WordPress, Shopify, Wix).
• Familiarity with server-side languages (Node.js, Python, Ruby, PHP) and databases (SQL, NoSQL).
• Strong grasp of UI/UX principles and design tools (Adobe XD, Sketch, Figma).
• Knowledge of SEO, web analytics tools (Google Analytics, GA4), and web security best practices.
• Experience with cloud platforms (AWS, Azure, Google Cloud).

Benefits

• High-value, performance-based raises
• SIMPLE IRA retirement, with 3% company match
• $475/month contributed to employee health insurance
• Two weeks paid vacation to start
• Hybrid Office Schedule (Monday, Tuesday Thursday In-Office/Wednesday, Friday Work From Home)