Responsibilities

• Own the performance and optimization of fundraising pages, donation forms, and key conversion paths on JED’s website.
• Build and maintain a conversion optimization roadmap, including A/B testing, UX/UI enhancements, and content/presentation experiments.
• Use analytics, heatmapping, and user behavior data to identify friction points and opportunities to lift conversion rates.
• Collaborate with the creative and campaign teams to ensure all digital assets align with best-practice CRO principles and brand guidelines.
• Support Marketing’s efforts to maintain brand identity, ensuring brand integrity and consistency across JED’s website
• Partner with Marketing and Development and Product to design and optimize landing pages for seasonal campaigns (e.g., Giving Tuesday, year-end, monthly giving drives).
• Support paid media and email/SMS campaigns by developing campaign-specific conversion experiences and tracking performance across channels.
• Translate campaign goals into measurable digital KPIs, tracking results against organization’s forecast and plans as well as industry benchmarks.
• Serve as the product owner for the fundraising platform (Fundraise Up) and related integrations with CRM (Salesforce) and marketing automation tools.
• Collaborate with technology and product teams to scope, test, and deploy new features or platform enhancements.

Requirements

• 5+ years’ experience in digital product management, CRO, or UX optimization, ideally in e-commerce, lead acquisition, or digital fundraising.
• Must have direct response donor experience
• Proven track record of improving qualified leads, conversion, rates and driving measurable growth in online revenue or engagement.
• Hands-on experience with A/B and multivariate testing tools (e.g. VWO).
• Strong analytical skills with proficiency in Google Analytics, Tag Manager, and data visualization tools.
• Familiarity with fundraising platforms (Fundraise Up preferred), advertising and media platforms, and CRM systems (Salesforce and Campaign Monitor a plus).
• Experience collaborating with cross-functional teams including design, development, and marketing.
• Strong understanding of UX/UI best practices, mobile-first design, and accessibility standards.
• Mission-driven mindset with passion for improving mental health and saving lives.