Responsibilities

• Develop and execute multi-company CRO and digital experience optimization strategies aligned to revenue, conversion, customer engagement, and business growth goals.
• Build and manage testing and optimization roadmaps focused on improving conversion performance and reducing customer friction across the digital customer journey.
• Analyze customer behavior, funnel performance, behavioral analytics, heatmaps, session recordings, and digital performance metrics to identify optimization opportunities and business insights.
• Lead A/B and multivariate testing initiatives across key digital touchpoints including homepage, category pages, product detail pages (PDPs), cart, checkout, and mobile experiences.
• Partner cross-functionally with eCommerce, Product Management, UX/UI, Development, Marketing, Brand Management, SEO, PPC, and Analytics teams to improve digital customer experiences and support revenue growth initiatives.
• Optimize onsite experiences including navigation, search, filtering, product discovery, merchandising, promotional messaging, product recommendations, and checkout flows.
• Monitor and improve key digital performance metrics including conversion rate, add-to-cart rate, cart abandonment, checkout completion, engagement metrics, average order value (AOV), and revenue per session.
• Develop reporting dashboards and communicate optimization results, customer insights, and business recommendations to leadership and stakeholders.
• Support roadmap prioritization and digital experience enhancements based on customer behavior, analytics, revenue opportunity, and business impact.
• Evaluate opportunities for AI-driven personalization, customer journey optimization, and emerging digital experience technologies.