Own the data foundation that powers lifecycle marketing — evaluate what member attributes, events, and entitlements exist in Braze today, identify gaps between what's available and what campaigns require, and spec requirements clearly enough to drive Engineering and Data team prioritization

• Own the data foundation and schema design in Braze to support lifecycle campaigns.
• Partner with Engineering and Data as a technical peer with a documented data POV, not just a list of requests.
• Maintain data integrity by auditing segments and validating attribute and event data before campaigns launch.
• Build and maintain documentation of CRM data architecture including data flows, reliability, and gaps.
• Evaluate new Braze features with a systems lens, mapping data needs, exposure, and infrastructure fit.
• Identify structural stack limitations and build a prioritized case for improvements.
• Design, execute, and analyze A/B and multivariate experiments with clear stakeholder readouts.
• Support B2B client launches and migrations with Marketing Ops, ensuring smooth execution for B2B audiences.
• Independently solve analytical and technical challenges across the CRM ecosystem with minimal external help.
• Monitor campaign performance across channels with open, click, conversion, and downstream engagement metrics.