CRM Strategist at OLIVER | The Brandtech Group | Baltimore, MD | $85K/yr – $95K/yr

OLIVER | The Brandtech Group

CRM Strategist

Baltimore, MD (Hybrid)

$85K/yr – $95K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own the end-to-end CRM program planning and optimization across five institutions, driving email journeys, personalization, and data integrity with an AI-informed edge.

Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers
Monitor campaign performance — open rates, click-through rates, conversion, and enrolment attribution — and develop actionable recommendations for optimization
Manage A/B test design and analysis across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning

Job Description

Responsibilities

Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers
Monitor campaign performance — open rates, click-through rates, conversion, and enrolment attribution — and develop actionable recommendations for optimization
Manage A/B test design and analysis across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning
Maintain platform hygiene and data quality within CRM and email systems; coordinate data issue resolutions with the Data Analyst/Engineer
Partner with the Email Development team to ensure technical accuracy, rendering quality, and accessibility compliance across all email assets
Track and manage the campaign production calendar, coordinating with Campaign Managers, Copywriters, and Art Directors to ensure assets are delivered on time
Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations
Stay current with CRM best practice and emerging email marketing technology; identify opportunities to integrate AI-driven personalization and content optimization

OLIVER | The Brandtech Group

3.4 Glassdoor

Established in 2004, we are the first and only company to exclusively design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 300 clients in 48 countries and counting. Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever's brands globally), and adidas’ off-shore hub.We are part of the Inside Ideas Group (IIG), which combines specialisms from Adjust Your Set (content and culture), Dare (design, experience and engineering) and Aylesworth Fleming (property marketing). IIG joined marketing technology group, The Brandtech Group (formerly known as You & Mr Jones) in January 2019 to give their clients access to the latest marketing technology solutions. The group includes tech-driven marketing companies, 55, Mofilm, Collectively, Gravity Road, Blood and Mobkoi, and holds strategic investments in leading technology businesses including Pinterest, Niantic, AI Foundation, VidMob, Jivox, Zappar, EVRYTHNG, Automat, Blacktag and Beeswax.

Founded in 2004

London Colney, England, GBR

3.8K employees (1,882 in marketing)

www.oliver.agency

64% recommend to a friend

62% CEO approval