CRM Strategist at OLIVER Agency - North America | Baltimore, MD | $85K/yr – $95K/yr

CRM Strategist

Baltimore, MD (Hybrid)

$85K/yr – $95K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own CRM lifecycle execution across multi-brand programs, coordinating email campaigns, testing, data quality, and AI-driven personalization to lift enrollment and retention.

Campaign ownership: oversee email programs, segmentation, and personalization specs for multiple institutions.
Optimization & testing: run A/B tests across subject lines, content, CTAs, send times; feed learnings into planning.

Job Description

Support the CRM Strategy Lead in planning and executing email and CRM programs across five institutions, including lead nurture, enrollment, and retention journeys
Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers
Monitor campaign performance — open rates, click-through rates, conversion, and enrollment attribution — and surface actionable recommendations for optimization
Design and analyze A/B tests across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning
Maintain platform hygiene and data quality within CRM and email systems; coordinate issue resolution with the Data Analyst/Engineer
Partner with the Email Development team to ensure technical accuracy, rendering quality, and accessibility compliance across all email assets
Track and manage the campaign production calendar, coordinating with Campaign Managers, Copywriters, and Art Directors to ensure on-time delivery
Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations
Stay current with CRM best practice and emerging email marketing technology; identify opportunities to apply AI-driven personalization and content optimization