CRM & Retention Marketing Manager at ANINE BING | New York, USA

ANINE BING

CRM & Retention Marketing Manager

New York, USA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive lifecycle marketing across email, SMS, and app for a fashion brand, shaping CRM architecture and cross-channel retention.

Own lifecycle programs across email, SMS, and app to drive retention.
Must-have: 5+ years in CRM/lifecycle for a DTC or fashion brand.
Standout: Hands-on AI tools for predictive segmentation and automated testing.

Job Description

Responsibilities

Own lifecycle marketing strategy across email, SMS, and app — from welcome through repeat purchase, reactivation, and loyalty.
Platform strategy. Evaluate, recommend, and lead the implementation of our CRM and ESP stack.
Acquisition-to-retention handoff. Partner with Performance Marketing on audience strategy and seam between paid acquisition and owned retention.
Retail clienteling partnership. Translate CRM data into in-store clienteling tactics and messaging.
Creative partnership. Brief and collaborate with Creative on lifecycle assets across campaigns and seasonal moments.
Retention analytics. Build reporting tied to repeat rate, LTV, and lapsed rate, and translate data into action.

Requirements

5+ years of experience in CRM, lifecycle marketing, or retention marketing within a DTC or fashion brand.
Proven track record building and optimizing email and SMS programs across platforms with a clear POV on best practices.
Hands-on AI tools experience in marketing (predictive segmentation, generative content, automated testing, or intelligent send-time optimization).
Strong analytical skills turning customer data into actionable strategies.
Hands-on experience with Shopify, ESP/CRM platforms, and marketing analytics tools.
Experience managing or mentoring at least one direct report.
Excellent written communication for briefs to creative teams and leadership.

Benefits

Work/Life Balance: Flexible schedules, generous PTO, and extra summer days.
In-Office Perks: Hybrid schedule with free daily lunches.
Wellness: Medical, dental, and vision coverage with family inclusion and parental leave.
Style Perks: Generous employee discount and seasonal wardrobe allotments.

ANINE BING

2.3 Glassdoor

ANINE BING is a Los Angeles-based fashion house founded in 2012 that blends elements of Scandinavian simplicity with American energy to offer modern wardrobe essentials for women seeking a timeless yet rebellious approach to everyday style. Since its launch, ANINE BING has evolved into a global brand, available in over 90 countries with a growing network of brick-and-mortar retail stores in key cities worldwide. Powered by a global team of over 250 employees, ANINE BING is headquartered in Los Angeles and Paris, with additional offices in New York and Shanghai.

Founded in 2012

Los Angeles, California, USA

244 employees (58 in marketing)

WWW.ANINEBING.COM

11% recommend to a friend