CRM Product Owner

Bowling Green, KY (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead CRM-focused projects that connect Customer 360 initiatives across Sales, Service, and Marketing, delivering data enrichment and cross-functional alignment.

  • Own end-to-end CRM/Customer 360 initiatives across multiple teams including data enrichment and lifecycle mapping.
  • Must-have: 5+ years of project management and 3+ years HubSpot operations experience.
  • Standout: Strong cross-functional leadership and ability to translate strategy into actionable plans.

Job Description

Responsibilities

  • Lead projects that support the Customer 360 roadmap, including data enrichment, lifecycle mapping, segmentation, and customer identity work.
  • Translate Customer 360 needs into structured project plans and operational or technical tasks.
  • Manage timelines, milestones, risks, and resources across multiple Holley teams.
  • Serve as the primary coordinator for CRM projects across Sales, Customer Service, and Marketing.
  • Scope projects, define requirements, gather inputs, and ensure alignment with business goals.
  • Direct communication with each partner group to clarify expectations, track progress, and address risks.
  • Manage full lifecycle project execution from discovery through deployment and optimization.
  • Work closely with Brand Marketing, Digital, Sales, IT, Customer Service, and the Data team to align CRM and Customer 360 efforts.
  • Act as the central communication point for status updates, decisions, dependencies, and alignment needs.
  • Facilitate workshops, work sessions, and requirement gathering for Customer 360 initiatives.

Requirements

  • 5+years of project management experience.
  • 3+years leading HubSpot based projects or owning HubSpot operations.
  • Experience supporting CRM strategy, lifecycle marketing, or customer journey programs.
  • Proven ability to manage complex cross functional projects with multiple stakeholder groups.
  • Strong communication, problem solving, and documentation skills.

Preferred

  • Experience with customer data models, segmentation, integrations, and analytics.
  • Familiarity with automotive or enthusiast focused customer behavior is helpful but not required.
  • PMP, Agile, or similar certifications.
  • Highly organized with strong attention to detail.
  • Skilled in translating Customer 360 strategy into clear and actionable plans.
  • Comfortable leading discussions and coordinating technical and business partners.
  • Driven by continuous improvement and delivering a better customer experience at scale.

Benefits

  • Competitive medical, dental, and vision coverage starting day one.
  • 401(k) with company match
  • Paid time off and 9 paid holidays
  • Employee Assistance Program (EAP)
  • Company-paid life and short-term disability insurance
  • Employee discounts on Holley Performance Brands products, events, and partnerships
  • Education Assistance program

Headcount Trend

Current headcount: ~5

Marketing Team

Median Career Experience
32 years

People