Responsibilities

• As a CRM Operations Lead focused on the Casino product, you will be responsible for a team of associates, ensuring the day-to-day execution and optimization of our CRM campaigns across the USA and Canada.
• Assisting and guiding associates in the build, test and execution of CRM campaigns across multiple channels (email, in-app messages, push notifications, offer pages).
• Working closely with CRM strategy team to ensure campaigns are relevant, effective and drive engagement.
• Ensuring that all campaigns are completed to the highest standard, adhering to regulatory and marketing standards.
• Collaborating closely with stakeholders to meet the needs of the department and the Company.
• Investigating and resolving any issues related to campaign execution.
• Identifying opportunities to streamline processes and enhance operational efficiency.
• Setting and managing objectives for associates and assist in the ongoing development of individuals within the team.

Requirements

• Experience working in a CRM or marketing related role preferred.
• Proven experience to lead, motivate, organize and develop individuals in a team environment.
• Working knowledge of Content Management Systems, including Contentful, customer engagement platforms such as Braze, customer data platforms such as Optimove and work management systems such as Monday.com.
• Excellent organization, prioritization skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.
• Passion for casino games and a good understanding of what appeals to and drives engagement with our customers.
• Understanding of online casino betting mechanics and promotions.
• High standard of written English, including the ability to proofread a diverse range of content.
• Ability to use initiative and lead by example with a positive attitude.
• Exceptional communication and interpersonal skills.