Responsibilities

• Project Leadership & Ownership: Lead and manage individual CRM projects from conception to completion, taking full accountability for project deliverables, timelines, and outcomes. Partner with cross-functional stakeholders including product, engineering, and business teams to identify communication optimization opportunities and drive innovation initiatives that enhance communication strategies and effectiveness.
• Strategic Campaign Development: Collaborate with various stakeholders to build key marketing campaigns that drive customer engagement and high value actions, using data driven insights and a strong understanding of business priorities. Help define the customer marketing strategy & roadmap to achieve ambitious engagement, retention, and reactivation goals specific to players. Develop communication personalization at scale across all marketing campaigns by leveraging data and our marketing tech stack
• CRM Calendar Management: Support broader CRM calendar management and contribute to strategic planning and coordination of communications and campaigns. Contribute to planning and managing the customer proposition calendar to ensure the delivery of the right message, to the right customer, at the right time. Cultivate extensive knowledge of our segmentation strategy
• Process Innovation & Automation: Aid in improving process efficiencies and customer journeys by executing automated & triggered marketing campaigns tailored to player behaviors. Develop communication personalization at scale across all marketing campaigns by leveraging data and our marketing tech stack. Conduct A/B testing to track business impacts, analyzing the data and extracting key insights
• Data Analysis & Optimization: Utilize campaign, channel and client data to inform planning; clearly communicate key learnings, actionable insights, and recommend new optimization opportunities to leadership. Cultivate extensive knowledge of segmentation strategy and player behavior patterns
• Quality Assurance & Testing: Contribute to QA efforts on all CRM channels to ensure all campaigns are accurate, render properly, adhere to channel best practices and provide our customers with the best journey experience possible. Conduct A/B testing to track business impacts, analyzing the data and extracting key insights.
• Systems Expertise: Become a systems expert, cultivating extensive knowledge of our marketing tech systems. Aid in execution, creation, email coding, campaign setup, QA, deployment, channel optimization and reporting within the full CRM lifecycle.

Requirements

• 1-3 years of experience in email and/or mobile marketing, with experience creating and managing gaming campaigns from start to finish. Bachelor's Degree preferred.
• Meticulous attention to detail, outstanding organizational skills, strong project management capabilities, and ability to multi-task and prioritize multiple initiatives simultaneously.
• Experience running and analyzing marketing campaigns, timelines and deployment in a robust gaming business environment.
• Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner with strategic thinking abilities.
• Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze, Xtremepush, and/or Movable Ink strongly preferred).
• Strong analytical skills using data to tackle gaming-specific problems and drive communication optimization initiatives.
• Strong understanding of HTML and CSS with advanced technical capabilities.
• Comfortable with querying and logic (SQL knowledge a plus) for data analysis.
• Knowledge of Photoshop preferred.
• Advanced understanding of marketing communications metrics and player engagement patterns.

Benefits

• We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits , pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.