Responsibilities

• Oversee CRM platform usage, configuration, and reporting across dealerships
• Monitor lead response times, follow-up processes, and overall lead handling performance
• Identify breakdowns in sales process or CRM usage that impact lead conversion
• Work with dealership leadership to improve CRM adoption and lead management practices
• Provide coaching and operational guidance to improve lead handling effectiveness
• Support the marketing team with a wide variety of inbound requests from dealerships and internal stakeholders
• Participate in marketing performance discussions with dealership General Managers
• Help evaluate advertising performance across digital channels and lead sources
• Connect marketing activity with lead generation, call performance, and sales outcomes
• Provide recommendations to improve marketing effectiveness at the dealership level

Requirements

• Automotive industry experience required (dealership or automotive digital marketing/vendor experience)
• Experience working with dealership CRM platforms and understanding of dealership lead management and sales process
• Familiarity with digital marketing channels used in automotive retail
• Ability to analyze marketing, lead, and performance data and identify opportunities for improvement
• Comfortable working directly with dealership General Managers and store leadership
• Experience evaluating marketing performance and working with automotive digital marketing vendors
• Experience with automotive call tracking systems and phone performance reporting
• Experience working with dealership websites, lead attribution systems, or related marketing technology
• Experience working within a multi-store dealership group is strongly preferred

Preferred

• The ideal candidate understands how marketing, websites, leads, calls, CRM processes, and sales execution all work together to drive dealership performance.
• They are comfortable reviewing performance with dealership leadership, identifying operational gaps, and helping improve both marketing effectiveness and lead management outcomes.
• They are able to translate performance insights into operational improvements, working directly with dealership leadership to implement changes that drive measurable increases in appointments, sales volume, revenue, and gross profit.
• This role requires someone who is analytical, operationally minded, and capable of bridging marketing strategy with dealership execution while supporting broader marketing initiatives across the group

Benefits