CRM Marketing Manager

Anchorage, AK (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 12 days ago

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Job Summary

Own and optimize Salesforce CRM and Marketing Cloud to support recruitment, admissions, and advancement initiatives across campuses.

  • Lead CRM administration and data integrity
  • Develop automated campaigns and data-driven insights

Job Description

Responsibilities

  • The CRM Marketing Manager is a key member of the Enrollment Services team, responsible for managing and optimizing the university's Salesforce CRM and Marketing Cloud platforms to support student recruitment, admissions, and advancement initiatives.
  • This position combines technical CRM administration with strategic enrollment marketing, collaborating across departments and University of Alaska campuses to develop automated communication campaigns, maintain data integrity, improve business processes, and deliver actionable insights.

Requirements

  • Bachelor’s degree in Public Relations, Journalism, Communications, Business or related field and three years of progressively responsible experience relevant to the position, or an equivalent combination of training and experience.
  • Experience administering Salesforce CRM and Marketing Cloud, managing data, and developing automated communications.

Benefits

  • UA provides a generous compensation package that includes retirement options, annual leave, 12 paid holidays per year, tuition waivers for employees and family members, and affordable medical, dental and vision care coverage.
University of Alaska logo

University of Alaska

The university system started as the Alaska Agricultural College and School of Mines in Fairbanks, later renamed the University of Alaska. That first year, the campus was a single two-story frame building and had just six students. The school was renamed the University of Alaska in 1935. In 1954, Anchorage Community College (now known as the University of Alaska Anchorage) was incorporated into the University of Alaska. That next year, Juneau Community College was established and was later named the University of Alaska Southeast. The UA system’s largest hubs (UAA, UAF and UAS) are separately accredited institutions, as is Prince William Sound Community College in Valdez. System-wide, nearly 33,000 full- and part-time students are enrolled, studying among 500 unique degree, certificate or endorsement programs. Study areas include short-course workforce training, associate degrees, bachelor’s and master’s degrees, as well as doctorates. Programs include a wide array of the sciences, engineering, teacher and early childhood education, business, journalism and communications, aviation, health occupations, history, English, the arts and humanities and many others. Per the Alaska Constitution, an 11-member board of regents governs the system. The system president serves as the board’s chief executive officer. Chancellors for each of the hubs—UAA, UAF and UAS--report to the president.

Founded in 1964
Fairbanks, Alaska, USA
896 employees (23 in marketing)

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$7.9K
Traffic Source Mix
Search
39.2%
Direct
53.5%
Referral
5.6%
Social
1%
Paid
0.5%

Headcount Trend

Current headcount: ~896

Marketing Team

Marketing Team Size
23 (3% of company)
Marketing Roles Posted (Last 30 Days)
4

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