Responsibilities

• Strategize and execute comprehensive, cross-channel lifecycle and transactional programs (including Email, App Push, SMS and Packaging Inserts) to drive customer engagement and loyalty.
• Own and optimize the end-to-end planning and development workflow for CRM marketing initiatives, ensuring rapid execution and agile adaptation based on performance data.
• Collaborate cross-functionally with Creative, Product, Engineering, and Customer Service stakeholders to build a seamless customer journey and elevate the role of our Stylists in our content strategy.
• Leverage advanced data analytics and insights to design personalized CRM programs at scale, identifying new growth opportunities and mitigation strategies for churn.
• Synthesize and communicate high-level performance reporting and strategic insights to leadership and stakeholders across the organization.
• Leverage generative AI tools (e.g., ChatGPT, Gemini, Copilot) to accelerate copywriting iteration, brainstorm campaign concepts, and optimize workflow efficiencies.
• Optimize and evolve our programs in partnership with ESP, and other CRM enablement platforms, to build, launch, and monitor complex customer journeys
• Actively explore and adopt emerging AI-driven personalization tools and marketing technologies to continuously evolve Stitch Fix's lifecycle offerings.

Requirements

• 5+ years of experience in CRM marketing, with a dedicated focus on e-commerce lifecycle strategy.
• Proven expertise managing multi-channel campaigns, specifically utilizing Push notifications and SMS alongside traditional CRM tactics.
• Experience leading projects and mentoring junior team members or external vendors to ensure successful campaign delivery.
• Strong cross-functional collaboration and project management skills, with the ability to navigate complex stakeholder relationships across technical and creative teams.
• Data-driven mindset with a strong understanding of how to design, test, and optimize high-scale marketing programs using consumer insights and empathy.
• Familiarity with modern AI collaboration tools (such as ChatGPT, Copilot, or equivalent LLMs) to enhance daily productivity and content creation workflows.
• This position may require the ability to sit for extended periods of time, use a computer or other office equipment, and communicate effectively (verbal and written).

Preferred

• Experience working within apparel retail or subscription-based business models.
• Familiarity with predictive analytics tools or machine learning-driven recommendation engines.

Benefits

• This role will receive a competitive salary and benefits.
• The salary for US-based employees hired into this role will be aligned with the range below, which includes our three geographic areas.
• A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, location, and performance.
• This position is eligible for an annual bonus depending on employee and company performance.
• In addition, the position is eligible for medical, dental, vision, and other benefits.