CRM Marketing Manager I, B2C Merchant Demand at Uber | New York, USA | $132K/yr – $147K/yr

Uber

CRM Marketing Manager I, B2C Merchant Demand

New York, USA (On-site)

$132K/yr – $147K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive CRM strategy and cross-functional campaigns to grow new users and merchant demand on Uber’s platform.

Own end-to-end CRM programs focused on priority Merchants and new eaters.
Must-have: 5+ years in lifecycle marketing or customer engagement.
Standout: Strong cross-functional collaboration with Brand Marketing, PMM, Ops, and agencies.

Job Description

Responsibilities

Developing and executing end-to-end global CRM strategies focused on driving new eaters and incremental demand for priority Merchants on our platform
Strategize how we communicate this demand back to Merchants by developing and launching B2B CRM campaigns
Work with development, data, and deployment teams to build and launch complex automated and ad hoc campaigns using internal and external tools
Establish and report on KPIs for all campaigns. Continuously run CRM marketing experiments including baseline, creative, content, and frequency testing to improve key performance metrics
Partner with internal cross-functional stakeholders (Brand Marketing, PMM, Ops teams) and external agencies to ensure CRM communications are relevant, personalized, and on-brand
Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximize customer acquisition across multiple products from cross-sell to improving funnel performance
Analyze campaign performance and draw conclusions based on data, present takeaways and recommend next steps
Develop best in class learnings to create playbooks for our strategic merchants, thinking about how what might work for one type of merchant might not work for another (e.g., restaurants, retail, grocery)

Requirements

Minimum of 5+ years proven experience in lifecycle marketing, customer communications, or customer engagement.
A bachelor's degree or equivalent experience.
Strong measurement and analysis skills.
Experience with A/B testing, messaging, and post-campaign analysis.

Preferred

Understanding of a B2B or B2B2C business. While you'll be owning B2C comms, you are a true advocate for the merchants you're generating demand for!
Excellent stakeholder and project management skills with the ability to balance rigorous attention to details with swift execution.
Skilled at planning, organizing, prioritizing, and driving simultaneous projects and activities.
A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and is not deterred by complicated/complex situations.
Desire to work in an ambiguous and fast-paced environment, working collaboratively across multiple teams and functions.
A fervent curiosity about technical solutions and how a tech stack can empower CRM.
You're biased toward action, a great collaborator and master simplifier. You never stop pushing towards clarity and delivery.
You never hesitate to roll up your sleeves and take on something hands-on, you persevere when others fall away.
True passion for Uber's mission and the company's hybrid technology / operations nature!

Benefits

All full-time employees are eligible to participate in a 401(k) plan
You will also be eligible for various benefits.

Uber

3.9 Glassdoor

We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything and earn their way. Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now.The idea for Uber was born on a snowy night in Paris in 2008, and ever since then our DNA of reimagination and reinvention carries on. We’ve grown into a global platform powering flexible earnings and the movement of people and things in ever expanding ways. We’ve gone from connecting rides on 4 wheels to 2 wheels to 18-wheel freight deliveries. From takeout meals to daily essentials to prescription drugs to just about anything you need at any time and earning your way. From drivers with background checks to real-time verification, safety is a top priority every single day. At Uber, the pursuit of reimagination is never finished, never stops, and is always just beginning.

Founded in 2009

San Francisco, California, USA

138K employees (2,351 in marketing)

www.uber.com

70% recommend to a friend

76% CEO approval