Responsibilities

• Develop and execute end-to-end Global CRM strategies to continually nurture, engage, and grow B2B customers
• Craft program-level marketing strategy with compelling and creative tactics that stretch across the full lifecycle and marry user needs with expert engagement insights
• Create effective cross-channel (email, in-app, push notification, sms) marketing campaigns to achieve business objectives and improve the customer experience
• Partner with internal cross-functional stakeholders (Product, PMM, Regional Marketing, Ops teams) and external agencies to ensure CRM communications are relevant, personalized, and on-brand
• Work with development, data, and deployment teams to build and launch complex automated and ad hoc campaigns using internal and external tools
• Establish and report on KPIs for all campaigns. Continuously run CRM marketing experiments including baseline, creative, content, and frequency testing to improve key performance metrics
• Analyze campaign performance and draw conclusions based on data, present takeaways and recommend next steps

Requirements

• 5+ years proven experience in lifecycle marketing, customer communications, or customer engagement to B2B audiences.
• A bachelor's degree or equivalent experience.
• Strong measurement and analysis skills.
• Experience with A/B testing, messaging, and post-campaign analysis.

Preferred

• Excellent stakeholder and project management skills with the ability to balance rigorous attention to details with swift execution.
• Skilled at planning, organizing, prioritizing, and driving simultaneous projects and activities.
• A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and is not deterred by complicated/complex situations.
• Desire to work in an ambiguous and fast-paced environment, working collaboratively across multiple teams and functions.

Benefits

• You will be eligible to participate in Uber's bonus program.
• may be offered an equity award & other types of comp.
• All full-time employees are eligible to participate in a 401(k) plan.
• You will also be eligible for various benefits.