Responsibilities

• Design, build, and manage end-to-end CRM, email, and SMS marketing programs
• Build foundational CRM infrastructure from the ground up, including segmentation frameworks, customer journeys, and lifecycle triggers
• Create lifecycle communications across email and SMS, including transactional, triggered, behavioral, and dynamic messaging
• Develop campaigns that support branding, partnerships, events, and performance marketing
• Optimize performance continuously through A/B testing, analytics, and conversion tracking
• Partner with creative, partnerships, product, data, and operations teams to align CRM with broader marketing goals
• Build reporting frameworks that grow retention, repeat bookings, and Guest lifetime value

Requirements

• Four or more years in CRM management, lifecycle marketing, email marketing, or marketing automation at a national brand
• Four or more years building CRM strategies for premium, high-touch service within a luxury, hospitality, travel, or lifestyle brand
• Two or more years in CRM integration, data infrastructure, or marketing analytics
• Strong working knowledge of HubSpot CRM and marketing automation, including workflows, segmentation, and campaign management
• A data-oriented mindset with command of segmentation, personalization, and lifecycle strategy
• An understanding of how high-net-worth and ultra-high-net-worth Guests think, behave, and expect to be served
• Excellent written and verbal communication, with strong presentation skills

Preferred

• Preferred qualifications: Six or more years in CRM and lifecycle marketing, five or more years building full lifecycle programs for a national luxury brand, experience designing transactional, triggered, and behavioral programs across email and SMS, and a bachelor’s degree in business, marketing, or a related field. A high school diploma or equivalent is required.

Benefits

• Medical
• Dental
• Low and Vision paid 100% by employer
• $25,000.00 Basic Employee Life/AD&D Insurance for individual employees
• Short- & Long-Term Disability Insurance (for those in states where it is not offered) for individual employees
• Employee Assistance Program
• Estate Planning Assistance: Will Prep, Living Trust, Healthcare Directives, Power of Attorney
• Identity Theft Assistance Services
• Travel Assistance through Mutual of Omaha
• COVID19 Resources (telehealth, mental health benefits and testing)