Responsibilities

• Own end-to-end campaign setup, QA, and deployment in Braze across email, push, and in-app messaging. Ensure campaigns render correctly across devices and function as intended before launch.
• Build and manage audience segments using user attributes, events, and behavioral triggers. Troubleshoot segmentation issues, validate audience counts, and ensure accurate targeting.
• Identify and resolve issues related to campaign setup, delivery, deeplinks, and rendering. Review and adjust HTML/CSS when needed, and partner with Engineering and Product on more complex technical challenges.
• Act as a key liaison between Marketing, Product, Engineering, Business Intelligence, and Braze to ensure data flows, event tracking, and campaign logic are implemented correctly.
• Leverage Braze’s features, AI, Canvas, segmentation, and real-time event capabilities to build and maintain scalable, automated user journeys.
• Track campaign performance and support A/B testing to improve targeting, timing, and engagement.

Requirements

• Solid experience in CRM, lifecycle marketing, or marketing operations roles
• Hands-on experience with Braze or similar ESP/CRM platforms
• Strong understanding of event-based messaging, user attributes, and segmentation logic
• Experience troubleshooting campaign and delivery issues in a cross-functional environment
• Familiarity with HTML/CSS for email or messaging QA
• Excellent attention to detail and strong QA discipline
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Strong communication skills and ability to work cross-functionally

Preferred

• Familiarity with user research and mapping end-to-end user journeys
• Experience querying data (e.g., SQL) for campaign analysis and segment extension setup

Benefits

• medical/dental/vision
• insurance
• a 401(k) plan
• paid time off