Responsibilities

• Campaign Strategy & Execution: Conceptualize, develop, and launch innovative CRM campaigns across email, push, in-app, and onsite channels to support lifecycle marketing, product launches, promotional offers, and other key business objectives. Ensure seamless integration and coordination across channels for optimal campaign performance.
• Product Marketing Alignment: Forge strong partnerships with product and marketing teams to effectively communicate new product features, updates, benefits, and value propositions to members through various CRM channels. Craft compelling messaging that resonates with target audiences and drives product adoption.
• Segmentation & Personalization: Leverage customer data, behavioral insights, and predictive analytics to segment audiences and deliver personalized messaging and experiences tailored to individual user preferences, needs, and stage in the customer journey.
• Onsite CRM & Retargeting: Drive a cohesive full-funnel strategy by seamlessly connecting offsite messaging with onsite experiences. Collaborate closely with web/product teams to ensure consistency, optimize user flows, and maximize conversion rates.
• Performance Tracking & Reporting: Meticulously analyze campaign performance and user behavior data to identify trends, optimize content and targeting strategies, and share actionable insights with cross-functional teams. Prepare and present regular performance reports to stakeholders.
• Customer Journey Mapping: Develop and refine customer journey maps to visualize and understand key touchpoints and interactions throughout the customer lifecycle. Identify opportunities for optimization and personalization at each stage.
• AI-Driven Personalization & Optimization: Leverage AI and machine learning tools to enhance audience segmentation, content personalization, send-time optimization, and campaign performance. Partner with analytics and product teams to test and implement AI-driven solutions that improve efficiency, scalability, and customer experience across the lifecycle.