Responsibilities

• CRM Leadership & ownership across the customer lifecycle using Braze for personalised, timely communications.
• End-to-end CRM program delivery across the Americas/EMEA/LAC/APAC region.
• Set strategic direction for regional CRM, driving planning, management, and execution.
• Translate business goals and insights into clear CRM plans and roadmaps.
• Champion a customer-first, value-led CRM approach.
• Primary regional authority and escalation point for all CRM activity.
• Lead major data, tech, and automation initiatives to advance CRM capability.
• Own CRM performance analysis and reporting to inform strategy and decision-making.

Requirements

• Significant experience as a CRM Manager with deep CRM principles.
• Proven line management experience.
• Extensive ESP experience, including complex segmentation queries.
• Minimum 2 years of experience with Braze.
• Strong customer-centric mindset across campaign creation, lifecycle optimization, testing, KPIs, and reporting.
• Excellent data and analytical skills with actionable recommendations.
• Proven track record in end-to-end CRM programs and email marketing processes.
• Proficiency in CRM principles, email marketing, and customer lifecycle management.
• Strong project management, communication, and analytical skills.
• Experience collaborating with global stakeholders and managing relationships with ESPs.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint).

Preferred

• Aside from regular Extended Health, Dental, Vision, we have other benefits listed below:
• Employee Assistance and mental wellness resources
• Travel offers with discounts on hotels, cruises, and rental cars
• 3 extra float days after 3 years of work
• One month off, fully paid sabbatical every 5 years
• Full catalogue of learning modules for development
• Discount on Pet Insurance and other non-travel perks
• Working Holidays: ability to work from 23 global offices for a short period

Benefits

• Aside from regular Extended Health, Dental, Vision, we have other benefits listed below:
• Employee Assistance and mental wellness resources
• Travel offers from a variety of sources that allow great discounts on hotels, cruises, and rental cars.
• 3 extra float days after 3 years of work.
• One month off, fully paid sabbatical every 5 years of work, in addition to your Paid Time Off days.
• Full catalogue of learning modules that cover a wide range of categories for personal and professional development
• Discount on Pet Insurance and a variety of other non-travel perks and discounts
• Working Holidays: Ability to work from any of our 23 global offices for a short period of time