CRM Manager
Tripadvisor
Needham, MA (Remote)
$120K/yr - $140K/yrIn-houseFull-timeMid level3+ years exp.
6 days ago
CRM Manager
USA (On-site)
Salary Not AvailableSenior Level4+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
The role focuses on owning promotions strategy, execution, and messaging for US casino audiences. It requires building campaigns with tracking frameworks and evaluating performance post-launch, plus deep understanding of player behavior. Strong North American audience knowledge and 4+ years CRM or Promotions experience are required.
Job Description
Responsibilities
- Brand Ownership of Promotions
- Own the strategy and execution of all public promotions (homepage banners, seasonal campaigns, jackpots, tournaments, holiday pushes)
- Maintain consistency in messaging, offer structure, and promotional mechanics
- Campaign Strategy & Execution
- Design highly engaging campaigns tailored to US casino audiences
- Oversee QA and launch processes to eliminate execution errors
- Commercial & ROI Accountability
- Set performance targets before launch (GGR uplift, engagement rate, reactivation %, bonus cost ratio)
- Track and optimize campaign performance post-launch
- Casino Player Understanding
Requirements
- 4+ years CRM or Promotions experience in iGaming, sweepstakes, or social casino
- Strong understanding of North American casino audiences
- Comfortable owning brand-facing decisions
- Commercially sharp you think in engagement and margin
- Detail-oriented and execution-focused
- Confident handling bonus structures and understanding abuse patterns
- Hard-working, accountable, and comfortable in a fast-paced environment
- Based in the US or Canada
Punt
Founded by veterans in the social gaming industry, Punt was born out of a desire to deliver innovative solutions that were lacking in the market. With years of experience and a deep understanding of the industry, our founders recognized the need for a fresh approach to social gaming.We are committed to excellence, constantly pushing the boundaries to develop products that captivate and delight our users. As we continue to grow, our focus remains on driving innovation and setting new benchmarks in the social gaming world.
Traffic Signals
Monthly Visitors
860.2K
Traffic Source Mix
Search
9.5%
Direct
84.7%
Referral
4%
Social
1.8%
Paid
0.1%
Headcount Trend
Current headcount: ~31
Marketing Team
Marketing Team Size
5 (16% of company)
