CRM Manager

USA (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 7 months ago

Job Summary

The role focuses on owning promotions strategy, execution, and messaging for US casino audiences. It requires building campaigns with tracking frameworks and evaluating performance post-launch, plus deep understanding of player behavior. Strong North American audience knowledge and 4+ years CRM or Promotions experience are required.

Job Description

Responsibilities

Brand Ownership of Promotions
Own the strategy and execution of all public promotions (homepage banners, seasonal campaigns, jackpots, tournaments, holiday pushes)
Maintain consistency in messaging, offer structure, and promotional mechanics
Campaign Strategy & Execution
Design highly engaging campaigns tailored to US casino audiences
Oversee QA and launch processes to eliminate execution errors
Commercial & ROI Accountability
Set performance targets before launch (GGR uplift, engagement rate, reactivation %, bonus cost ratio)
Track and optimize campaign performance post-launch
Casino Player Understanding

Requirements

4+ years CRM or Promotions experience in iGaming, sweepstakes, or social casino
Strong understanding of North American casino audiences
Comfortable owning brand-facing decisions
Commercially sharp you think in engagement and margin
Detail-oriented and execution-focused
Confident handling bonus structures and understanding abuse patterns
Hard-working, accountable, and comfortable in a fast-paced environment
Based in the US or Canada

Punt

Founded by veterans in the social gaming industry, Punt was born out of a desire to deliver innovative solutions that were lacking in the market. With years of experience and a deep understanding of the industry, our founders recognized the need for a fresh approach to social gaming.We are committed to excellence, constantly pushing the boundaries to develop products that captivate and delight our users. As we continue to grow, our focus remains on driving innovation and setting new benchmarks in the social gaming world.

Vancouver, British Columbia, CAN

31 employees (6 in marketing)

punt.com

Marketing Team

Marketing Team Size

5 (16% of company)

Traffic Signals

Monthly Visitors

860.2K

Traffic Source Mix

9.5%

Direct

84.7%

Referral

Social

1.8%

Paid

0.1%

Headcount Trend

Current headcount: ~31

Links

punt.com

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