Responsibilities

• Own end-to-end execution of CRM campaigns and always-on lifecycle journeys across Email, SMS, Push, and App
• Manage and support CRM Associates by assigning work, setting priorities, reviewing builds, and providing coaching and feedback
• Own final QA oversight and launch approval for CRM campaigns and journeys, ensuring accuracy across targeting, content, timing, and tracking
• Serve as the primary day-to-day CRM partner for Design and Coding teams, managing briefs, feedback, feasibility, and execution to ensure launches are production-ready and on time
• Define and maintain clear timelines, briefs, and execution standards for CRM initiatives
• Lead A/B testing and optimization efforts to improve engagement, conversion, and retention performance
• Analyze campaign and journey performance and share insights and recommendations with stakeholders
• Maintain CRM documentation, QA checklists, and best practices to support scalable execution

Requirements

• 6+ years of experience in CRM, lifecycle, or retention marketing
• Hands-on experience with CRM platforms (Iterable, Klaviyo, Attentive, or similar)
• At least 1 year of experience managing or mentoring CRM Associates or junior team members
• Strong understanding of lifecycle marketing, segmentation, and journey automation
• Proven experience owning QA processes and launch readiness
• Data-driven mindset with experience analyzing performance and test results
• Strong project management, organization, and communication skills
• High attention to detail and accountability for execution quality

Preferred

• Experience in subscription, DTC, or healthcare/wellness brands
• Experience with CRM platform migrations or major technical initiatives
• Experience with dynamic content and personalization at scale

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend