CRM Manager

Houston, TX (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive omni-channel program management for a major retailer; role focuses on campaign execution, channel planning, and cross-functional alignment.

  • Own components of addressable campaigns and test/learn agendas.
  • Must-have: 3+ years managing large omni-channel programs at an agency or retailer.
  • Standout: Experience with retail websites and analytics.

Job Description

Responsibilities

  • 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
  • 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
  • 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization

Requirements

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.
  • Bachelor\'s degree or equivalent in a field of study related to the job.
  • 3 years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer

Preferred

  • 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
  • Previous experience with retail websites and analytics
  • Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus
  • Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
  • Presentation and writing skills
The Home Depot logo

The Home Depot

The Home Depot, the world’s largest home improvement specialty retailer, values and rewards dedicated, knowledgeable, and experienced professionals. We operate more than 2,300 retail stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, Canada, and Mexico. All of our associates have one thing in mind — helping our customers build and improve their homes. Join The Home Depot team today and see for yourself why we are consistently ranked as a top Fortune 500 company.

Founded in 1979
Atlanta, Georgia, US
122K employees (8,389 in marketing)

Traffic Signals

Monthly Visitors
207M
Monthly Google Ads Budget
$9.9M
Traffic Source Mix
Search
36.6%
Direct
56.8%
Referral
3.2%
Social
1.4%
Paid
1.8%

Headcount Trend

Current headcount: ~126.7K

Marketing Team

Marketing Team Size
5,511 (4% of company)
Median Career Experience
16 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Last Raise
Debt Financing, 19 years ago

Funding History

  • Jul 2007
    Debt Financing

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