CRM Manager

Bowling Green, KY (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own HubSpot CRM operations for Holley, building and maintaining lifecycle programs and data quality to support Sales, Marketing, and Customer Service.

  • 5+ years of hands-on HubSpot experience, with workflows, segmentation, and reporting.
  • Own end-to-end CRM programs and data hygiene to enable customer journeys across brands.
  • Cross-functional collaboration with Marketing Operations and brand teams for CRM-driven campaigns.

Job Description

Responsibilities

  • Build and maintain workflows, automations , lead routing, scoring logic, properties, and pipelines in HubSpot.
  • Execute daily CRM tasks including list creation, segmentation, user requests, ticketing support, and reporting updates.
  • Maintain HubSpot system hygiene through audits, de-duplication, field governance, and sync error resolution.
  • Execute tasks defined by the CRM Project Manager and Solutions Architect that support Customer 360 efforts including data enrichment, lifecycle mapping, and customer identity work.
  • Implement technical configuration and operational setup according to architectural guidelines.
  • Validate outputs, complete QA, and ensure accurate delivery of CRM programs.
  • Provide daily HubSpot support to Sales, Customer Service, and Marketing for pipeline issues, ticket flows, segmentation needs, and system updates.
  • Troubleshoot and resolve operational issues and escalate system level or architectural issues to the Solutions Architect.
  • Document processes, updates, and repeatable tasks for cross functional clarity.
  • Maintain clean and reliable customer data through structured audits, cleanup tasks, and alignment with defined data standards.
  • Follow data governance and configuration standards established by the Solutions Architect.
  • Ensure compliance with privacy, security, and brand requirements across HubSpot activities.
  • Build and maintain lifecycle programs including onboarding, retention, engagement, and brand specific customer journeys.
  • Execute segmentation logic to support personalized communication across Holley brands.
  • Partner with Marketing Operations and brand teams to support campaign needs that require CRM execution.

Requirements

  • 5+ years of hands on HubSpot experience in an operational or CRM specialist role.
  • Experience managing workflows, segmentation, reporting, and daily CRM operations.
  • Ability to troubleshoot and document CRM related tasks with strong attention to detail.
  • Experience supporting Sales, Customer Service, or Marketing teams.

Preferred

  • Experience with data hygiene processes and CRM governance.
  • Experience in lifecycle marketing or personalized communication.
  • Basic familiarity with integrations, data syncing, or CRM data models.
  • HubSpot certifications

Benefits

  • Competitive medical, dental, and vision coverage starting day one.
  • 401(k) with company match
  • Paid time off and 9 paid holidays
  • Employee Assistance Program (EAP)
  • Company-paid life and short-term disability insurance
  • Employee discounts on Holley Performance Brands products, events, and partnerships
  • Education Assistance program

Headcount Trend

Current headcount: ~5

Marketing Team

Median Career Experience
32 years

People