CRM Manager

Overland Park, KS (Hybrid)

$97K/yr – $137K/yrManager5+ years exp

Posted 2 weeks ago

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Job Summary

Own and scale the CRM program with cross channel journeys, data driven activation, and privacy compliant execution across brand, marketing, and product teams.

Own CRM strategy, lifecycle emails, and cross channel personalization with a CDP backbone.
Collaborate across brand, digital product, and global teams to align on audience, data ops, and measurement.
Manage vendors and governance while ensuring CAN SPAM, data privacy, and best practice database marketing.

Job Description

Responsibilities

Own the strategy and vision for the CRM program to drive business objectives
Work with other media channels to develop an holistic consumer journey and engagement plan
Develop and oversee technical execution of data-driven strategies for customer acquisition, email lifecycle journeys, behavior-based email triggers, cross-channel personalization, and data utilization in media
Manage vendor relationships, contracts, and POs aligned with the CRM program budget
Provide strategic support and thought leadership to the broader CRM team on campaign strategy, data operations, analytics & insights
Ensure CRM program adheres to data privacy laws, CAN-SPAM compliance, and database marketing best practices
Manage workload and prioritization for business partners contracted to perform work for the CRM team

Requirements

Bachelor's Degree in Marketing or related field
At least 5 years digital marketing, CRM, and/or email marketing experience
Experience with an enterprise Email Service Provider (ESP)
Experience with a Customer Data Platform (CDP)

Preferred

Experience leveraging data to create digital marketing strategies, especially for customer acquisition and/or lifecycle marketing campaigns
Experience working with Salesforce Marketing Cloud and/or Salesforce Data Cloud
Familiarity with US privacy laws, CAN-SPAM regulations, and data collection best practices
Ability to work cross-functionally and collaborate with team members and stakeholders
Strong project management, organizational and communication skills
Strong critical thinking and problem-solving skills
Experience in holistic media planning 2+ years

Benefits

Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements.
Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year).
Paid sick leave is adjusted based on role and location in accordance with local laws.

Hill's Pet Nutrition

Work that matters, fueled by passion for pets!At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, science-led nutrition and the best and brightest people.Did you know that the work we do today was originally inspired by Buddy, a guide dog who was suffering from kidney failure in the late 1930s? Dr. Mark Morris Sr. believed the illness was a result of poor nutrition, so he developed a new pet food to help Buddy live a longer, healthier life. That pet food was the forerunner of Hill’s Prescription Diet® k/d® Canine.Dr. Morris was a caring veterinarian, a visionary for clinical nutrition and the founder of Hill’s Pet Nutrition. We are proud to carry on his tradition of caring and his commitment to transforming lives through the highest-quality pet nutrition available. In fact, our mission is “to help enrich and lengthen the special relationships between people and their pets.”Hill's® Science Diet®, Prescription Diet® and Ideal Balance® brand pet foods are sold in more than 86 countries, with total annual sales of more than $2 billion.We share our core values of Caring, Global Teamwork and Continuous Improvement with our parent company, Colgate-Palmolive. Our support to homeless pets and shelters is a living, breathing example of our values, and we are an industry leader in providing pet food to shelter animals around the world. Our Hill’s Food, Shelter & Love program has donated more than $300 million worth of food to shelters and has helped more than 12 million pets find their forever home!We invite you to learn more about Hill’s Pet Nutrition on our website, www.HillsPet.com or www.Hillsvet.com Follow us: https://www.facebook.com/HillsPet, https://twitter.com/hillspet, https://twitter.com/hillsvet,https://www.pinterest.com/hillspethttps://www.instagram.com/hillspethttps://www.youtube.com/user/OfficialHillsPet

Founded in 1948

Leawood, Kansas, USA

3.6K employees (267 in marketing)

www.hillspet.com