Responsibilities

• Lead the development, execution, and optimization of lifecycle marketing campaigns across Email and SMS aligned to global strategy, Americas business goals , and revenue targets.
• Translate data-driven client insights and campaign performance into actionable CRM strategies that improve engagement, retention, conversion, and lifetime value.
• Design client journeys that move clients from acquisition to repeat purchasers to loyalty.
• Partner with the CRM Director on segmentation strategy, audience architecture, personalization standards, and lifecycle roadmap planning.
• Optimize local CRM initiatives while maintaining alignment with global strategy and brand standards (including Welcome and Birthday trigger programs)
• Maintain and execute the CRM communication calendar across Email and SMS, including batch campaigns, triggered journeys, and automated lifecycle flows.
• Collaborate closely with Retail, Digital, Demand Planning, and Client Experience teams to ensure the contact strategy remains agile, locally relevant, and aligned with evolving business priorities.
• Manage day-to-day execution within Diptyque’s marketing tech stack (global and local architecture), including deployment, testing, QA, optimization, and troubleshooting.
• Own SMS campaign management and optimization through Wunderkind.
• Build, code, test, and deploy Email campaigns with a strong emphasis on HTML expertise and flawless rendering across devices, inboxes, and client touchpoints.

Requirements

• 5-8+ years of CRM or lifecycle marketing experience, preferably within luxury, beauty, fashion, or premium consumer brands.
• Proven experience managing both Email and SMS marketing programs with direct accountability for channel performance and revenue impact.
• Hands-on experience with enterprise ESP platforms is required .
• Advanced HTML expertise is required , including the ability to build, edit, troubleshoot, and QA responsive email code independently.
• Strong understanding of client segmentation, cohort analysis, personalization, lifecycle marketing, and omnichannel retention strategies.
• Exceptional attention to detail and ability to manage high-volume execution with accuracy and consistency.
• Strong cross-functional communication and project management skills with experience collaborating across Global, Marketing, Digital, Retail, and Planning teams.
• Comfortable managing complex calendars and launches.
• Experience with Google Analytics, Tableau, or similar reporting platforms.
• Excellent project management, copywriting, organizational, and communication skills.