Responsibilities

• North American Strategy & Execution (B2C)
• Local Roadmap: Own the North American CRM campaign and content calendar from end-to-end; design, build, and deploy multi-channel campaigns (Email, Push, In-App) that capitalize on local trends and seasonal moments.
• Growth & Optimization: Identify opportunities to drive user acquisition and marketplace density. Run continuous A/B tests on segmentation, content, and timing to improve core metrics (Conversion, CTR, and Churn).
• Data & Segmentation: Utilize internal tools (Looker, Amplitude and Braze) to build sophisticated audience segments based on behavior, geography, and user preferences.
• Support & Cross-Functional Collaboration (B2B)
• B2B Lead Nurturing: Collaborate with B2B Marketing / Sales to build automated communication funnels that move prospective partners (restaurants, retailers) from prospective leads to qualified leads to close.
• Supply Engagement: Support the supply side of the marketplace by communicating value to existing partners, helping them maximize their impact on the platform.
• Global Partnership & Systems
• Lifecycle Management: Partner with global to improve opportunities within lifecycle and localization —from onboarding and early adoption to retention and reactivation— optimizing global templates to resonate with North American consumers.
• Tool & Process Optimization: Partner with Global CRM and Tech teams to maximize the effectiveness of technical stack and capabilities.

Requirements

• 3–5 years of hands-on experience in CRM, Lifecycle, or Retention Marketing.
• Proven track record in a mobile-first marketplace or high-growth B2C app environment.
• Braze Mastery: You are a power user of Braze (or similar platforms like Iterable/Salesforce Marketing Cloud). You are comfortable with managing multi-channel orchestration across email, push, in-app.
• Data Fluency: You don’t just report on open rates; you track how CRM impacts CAC, LTV, and frequency. You lean into A/B testing to influence strategy.
• Strategic & Tactical: You can think high-level about user journeys but are equally happy to "get your hands dirty" building campaigns and QAing links.
• Collaborative & Adaptable: You know how to advocate for local needs while remaining a team player within a global structure.